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Ad server OpenX takes a big step toward mobile advertising

Most pro­fes­sion­als hold­ing media jobs in mobile adver­tis­ing agen­cies like to keep an eye on any straws in the wind in their cor­ner of Adland; and one rather large straw – ad-inde­pen­­dent ad serv­er OpenX – has just tak­en a sig­nif­i­cant step to beef up its mobile-fac­ing oper­a­tions. Keep­ing up with the mobile stam­pede  OpenX was found­ed in 2008 and now has offices in New York, Lon­don, Tokyo and Munich, as well as its orig­i­nal home­town of Pasade­na, LA. When a com­pa­ny like this decides to hire four mobile exec­u­tives one after the oth­er, which OpenX did over the last cou­ple of months, it’s a fair bet that it’s gear­ing up to cap­i­tal­ize on the grow­ing poten­tial of mobile adver­tis­ing. This week, the com­pa­ny announced the names of its newest mobile-ded­i­­cat­ed recruits. Rob Kramer becomes VP of Engi­neer­ing, Mar­tin Price becomes Senior Direc­tor of Prod­uct, Jin Yu becomes Chief Archi­tect and Lau­ra Buch­man becomes VP of Pub­lish­er Solu­tions. All four roles have been new­ly cre­at­ed, so our ear­li­er bet seems a safe one. The company’s Pres­i­dent, John Gen­try, told AdAge: “The mobile adver­tis­ing mar­ket is still nascent, but the oppor­tu­ni­ty it presents is immense. We’re excit­ed to wel­come these tal­ent­ed…

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