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Fledgling ad shop O’Keefe Reinhard & Paul clinches major account with WingStreet

Just three months after we report­ed the launch of fledg­ling ad shop O’Keefe, Rein­hard & Paul (OKR&P), news is break­ing that it’s just scooped its first mam­­moth-sized piece of busi­ness: it’s to be tak­en on by WingStreet, a mas­sive­ly suc­cess­ful unit of YUM! brands spe­cial­iz­ing in chick­en wings. This is the kind of deal to make the account man­ag­er and art direc­tor respon­si­ble for see­ing the project through very hap­py peo­ple: WingStreet’s deep fried chick­en wings have gone down a storm in the Piz­za Hut chain so the audi­ence is like­ly to be huge. An account manager’s dream account So huge, in fact, that Piz­za Hut fore­casts that WingStreet chick­en wings will short­ly morph into a ded­i­cat­ed stand-alone chain because of its pop­u­lar­i­ty on the Piz­za Hut menu. That’s like­ly to be one hel­lu­va big account for the account man­ag­er who pre­sides over it. The Vir­ginia-based Mar­tin Agency in Rich­mond pre­vi­ous­ly held the WingStreet ad account, and it will con­tin­ue to han­dle core adver­tis­ing for Piz­za Hut. But as any per­spic­u­ous art direc­tor or account man­ag­er can tell you, YUM!’s deci­sion to bring new adver­tis­ing tal­ent into its chick­en wings chain sug­gests that the fast-food leviathan fore­sees huge poten­tial in…

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The nimble new ad shop with big agency clout: O’Keefe Reinhard & Paul opens its doors

You don’t need to be a vet­er­an art direc­tor to appre­ci­ate that if a brand new ad shop gets back­ing from the Inter­pub­lic Group, the chances are it’s got some­thing spe­cial to offer. In a land of agency Goliaths, fledg­ling shop O’Keefe, Rein­hard & Paul has ambi­tions to become a real David as it opens its doors in Chicago’s West Loop. Big expe­ri­ence The mere men­tion of the name Rein­hard will ignite the inter­est of the informed art direc­tor: co-founder Matt Rein­hard is the son of the leg­endary Kei­th Rein­hard, erst­while Chair­man of DBB World­wide. He’s re-unit­ing with his for­mer Draft­FCB bud­dies Nick Paul (who was once chief growth offi­cer for Inter­pub­lic) and vet­er­an U.S. cre­ative chief Tom O’Keefe. Rein­hard the Younger, who once worked for hold­ing com­pa­ny Omni­com as exec­u­tive cre­ative direc­tor (a young art director’s dream role), knows a thing or two about attract­ing high pro­file clients. He learnt at his father’s knee of course, and Rein­hard the Elder was a for­mi­da­ble men­tor, hav­ing enticed MacDonald’s back to DBB against all odds after it had tak­en its Gold­en Arch­es to rival agency Leo Bur­nett. A fast-grow­ing client could well be on the new agency’s ros­ter in the near…

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