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Assignment Editor for NBC TV in San Jose -

Tuesday, June 13, 2017

Why You Want to Work at Soundcloud -

Wednesday, May 17, 2017

Why You Want to Work at Moogsoft -

Wednesday, May 10, 2017

Motion Graphics Designer – Making CrossFit Come Alive – Scotts Valley Californina -

Tuesday, May 9, 2017

Nielsen Why You Want to Work at this Digital Transformation Organization -

Wednesday, May 3, 2017

Why a Magic Leap Job Could be for You -

Wednesday, April 26, 2017

Yext Why You Should Work There – Scaling Local Information Globally -

Wednesday, April 19, 2017

Tesla – Why you want to work at Tesla The Future of Cars – 1000 Jobs Available -

Tuesday, April 11, 2017

Why You Want to Work at Tableau – They Help People Actually Understand Their Data -

Wednesday, April 5, 2017

Narrative Science Why You Want to Work Here– Can the Computer Write Stories Better Than You? -

Thursday, March 30, 2017

What can BlockAI and blockchain technology do for you? -

Wednesday, March 29, 2017

Doob 3D Could Replace the Photo Industry with Real-Life Sculptures -

Wednesday, March 29, 2017

Palantir, The Most Secret Company Ever:
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Tuesday, March 21, 2017

Nvidia Makes AI computing possible in Cameras
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Wednesday, March 15, 2017

How fast is this Blockchain thing going to take over? -

Monday, January 30, 2017

Is 360 Video the Future of Media? -

Wednesday, January 18, 2017

How is VNTANA Creating Social Augmented Reality with Hologram Technology? -

Wednesday, January 11, 2017

What Will Making a VR Game While in Virtual Reality be like? -

Wednesday, January 4, 2017

UltraHaptics – Control Everything with Just the Wave of a Hand -

Thursday, December 22, 2016

QVC Lifestyle On Air Program Host National Search -

Friday, December 16, 2016

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Nielsen Why You Want to Work at this Digital Transformation Organization

Nielsen Transforming an Old School Ratings Company into a Digital Superstar - Why You Want to Work at Nielsen

Nielsen is one of the reasons billions of dollars are spent on advertising every year.  Nielsen is the way advertiser’s determine on which media to spend their money.  The media market has changed since Nielsen was founded in 1923 by Arthur C. Nielsen, Sr., who invented an approach to measuring competitive sales results that made the concept of “market share” a practical management tool. Today’s world of advertising is at historic spend levels, but they’re also facing one of the most difficult sea changes ever. In order to more accurately make decisions they need to know what they’ve historically been able to know – who’s watching what, when, and the relation to purchases of the products advertised during said watching. But with the way people view content, and consequently advertising, changing so drastically with multiple screens and time-shifting options, that information is getting harder to pin down. Nielsen deals with Fragmentation and Reliability The answer for many companies such as NBCUniversal is to develop proprietary in-house solutions, but that’s a very incomplete answer. If every company is using proprietary measuring methods, it’s impossible to compare apples to apples. That makes ad buyers nervous, and rightly so. Spending billions of dollars on decisions made…

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Online advertising sees big growth in consumer trust, says new Nielsen report

OK, so word of mouth from friends and family still tops the poll as the most trusted form of brand recommendation. But hardworking art directors, copywriters and account managers toiling away in online advertising agencies can justly congratulate one another for their efforts, too. According to Nielsen’s latest “Global Survey of Trust in Advertising” report, consumer trust in online advertising is growing markedly across the planet. The rise of owned content advertising  The 2013 study took the views of over 29,000 internet users in 58 countries, seeking attitudes to 19 different forms of earned, owned and paid media. No art director or account manager would be surprised to find that the biggest majority – 84 percent (up 6 percent on last year) – trusted recommendations from family or friends most highly. But 69 percent said they trusted owned content (i.e., the messaging deployed on brand-operated websites), a rise of 9 percent on 2012. If word of mouth and owned content get the gold and silver medals, at 68 percent, customer reviews get the bronze, which saw a 7 percent rise in approval compared to last year. Veteran art directors and account managers, though, may be wondering what happened to paid…

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