New York’s location-based mobile advertising startup PlaceIQ can’t seem to throw a stone without hitting an investor or three; even though it wasn’t seeking to raise new capital, it’s just announced a thumping $15 million Series C cash injection, courtesy of a round led by
It goes without saying that most ad agency business development managers need to persuade clients that the agency can really drive online advertising sales. But in a world where Big Data has become truly colossal, how do you back up those promises with convincing data?
Most seasoned social media managers will appreciate that when a social startup begins to make major acquisitions, it’s probably going places. The New York-based social TV startup Viggle, which offers a loyalty program for TV viewers when they check in to the shows they’re watching
As any jobbing art director or account manager can tell you, more and more online advertising agencies are embracing high quality content marketing. And if you’re an art director seeking to create that killer content for your clients, you might do well to take a
Brands and mobile advertising agencies have a new ally in the form of Carnival, the one-time mobile development agency which morphed at the close of 2013 into a nifty new mobile marketing platform. An untapped opportunity Ahead of its switch of emphasis, it successfully raised