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Peter Naylor – A Man Spearheading the Digital Advertising Age

As Exec­u­tive Vice Pres­i­dent for dig­i­tal media sales at NBC, Peter Nay­lor has helped some of the biggest online brands nav­i­gate the chop­py waters of the dig­i­tal rev­o­lu­tion and steer their way to suc­cess. Any­one in media jobs should keep their eye on Nay­lor if they want to devel­op suc­cess­ful careers. NBC.com, CNBC.com, SyFy.com, Bravotv.com, USAnetwork.com and iVil­lage are just some of the online out­fits whose ad sales Nay­lor takes care of and he was at the fore­front of the launch of the Uni­ver­sal Audi­ence Plat­form, a ‘first par­ty’ online net­work of over 20 NBCU dig­i­tal prop­er­ties with a reach of more than 60 mil­lion unique users every month. Where’s He From? As well as head­ing up the ad sales for some pret­ty big prop­er­ties, Peter Nay­lor is also charged with lead­ing the sales efforts of some bur­geon­ing dig­i­tal plat­forms around social TV includ­ing BravoNow, NBCLive, SyFy­Con­nect, Oxy­gen­Live and Sun­day Night Foot­ball Extra, as well as opti­miz­ing each one for mobile and tablet devices. Pri­or to his role at NBC, Nay­lor led sales for iVil­lage prop­er­ties, where he was respon­si­ble not only for the sales team as well as forg­ing new part­ner­ships and new rev­enue streams for the com­pa­ny. iVil­lage…

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