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Namo Media, the mobile advertising startup that brings native ads to mobile devices, launches ad carousel upgrade

Erst­while Googler Gabor Cselle teamed up with his ex-Google bud­dies Tur­al Badirkhan­li and Nas­sar Sto­ertz last year to launch his Big Idea on how to fix mobile adver­tis­ing. After rais­ing $1.9 mil­lion in seed fund­ing, the result was Namo Media, the San Fran­­cis­­co-based ad start­up that makes mobile ads more lucra­tive and a lot less inter­rup­tive by feed­ing them into the con­tent streams of its pub­lish­ers. The prob­lem with mobile adver­tis­ing Vet­er­ans hold­ing media jobs in mobile adver­tis­ing agen­cies over the last five years or so will prob­a­bly be aware of the same sta­tis­tics that spon­sored Cselle to devel­op his native-ads-for-mobile brain­child. Accord­ing to For­rester, 68 per­cent of mobile users don’t want their mobile expe­ri­ence being inter­rupt­ed by ads. This is not sur­pris­ing, espe­cial­ly when you throw in Trademob’s fig­ures sug­gest­ing that 40 per­cent of mobile ad clicks are acci­dents or frauds. So this is what Cselle (who was a prod­uct man­ag­er on Google Now), Nas­sar (an engi­neer who worked on Google Wal­let) and Badirkhan­li (who brings ad expe­ri­ence form his stint at AdMob) set out to solve. How to fix it From the out­set, Namo Media has been less inter­est­ed in devel­op­ing new ad for­mats than in mak­ing it…

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