People working in media jobs for mobile advertising agencies could be forgiven for feeling a little confused by two new advertising expenditure forecasts. ZenithOptimedia has taken a bullishly optimistic view of the coming three years, predicting that mobile advertising will expand to 36 percent of
The monthly Scorecard for Mobile Advertising reach and Targeting (S.M.A.R.T) Report from mobile advertising company Millennial Media is becoming required reading for anyone with media jobs in mobile advertising agencies; and the latest edition, which covers trends in 2012, shows that mobile ads placed around
Anyone with any experience of media jobs in mobile advertising agencies can confirm the existence of a stubborn difficulty in this corner of Adland: mobile advertising spend might be rising rapidly, but garnering metrics to assess its efficacy is an exceedingly tricky business. But one
Anyone with enough experience of media jobs in mobile advertising agencies will be aware that, by the time that a startup has appointed its first VP of national sales, its prospects will be looking promising. And, just five months after being founded, Manhattan-based mobile phones
Blippar, the London-headquartered augmented-reality mobile advertising startup which opened its first US office in New York last year, has just launched a major update that soups up its speed and brings additional social sharing features for its users. Faster and more shareable Launched in London in