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Learn More About 2014’s Fastest-Moving Pre-IPO Adtech Startups

Adtech startups in the pre-IPO phase are proving to be a hot commodity among investors, with startups like Rubicon Project showing healthy stock increases from day one. As the adtech sector grows, so does interest from investors. Finding the next big thing in terms of pre-IPO adtech startups involves a set of metrics which balance revenues and the number of employees against investor funding and reputation, while also determining which companies are ripe for IPO entrance.   Recognizable Names in Adtech Startups Pinterest, one of the Big Three in social media is launching its Ads API, which their immediate peers Facebook and Twitter both did in the months leading up to their IPOs. Currently, Pinterest is responsible for up to one quarter of all incoming traffic to e-commerce and online retailers’ sites. Other likely candidates include Flurry, and InMobi, which is among the largest non-public mobile ad businesses in the world. With an estimated revenue of $372 million, roughly 900 employees and a total venture funding of $216 million, InMobi is also less likely to be profitable than some of the hot pre-IPO adtech startups for 2014. Flurry CEO Simon Khalaf is openly discussing an IPO, telling Business Insider, “I…

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Kargo – from struggling start-up to top mobile advertising agency

New York’s ‘Kargo’ has learned a thing or two about being a mobile advertising agency since 2003; and its $50 million annual revenue proves it. An ‘existential evolution’ People with media jobs in a fledgling mobile advertising agency may struggle to comprehend how a business can be that successful AND buy out its former financial backers only five years after it launched (which is what Kargo’s founder and CEO Larry Kargman did back in 2008). It may therefore come as some comfort to know that it wasn’t plain sailing at the outset. In the early days, Kargo struggled to survive with its original focus: downloadable media like games and ringtones. Kargman took heed of what the media companies he was working with were saying about what they really needed: in a word, that was advertising. And Kargo duly began to switch emphasis, morphing (or undergoing an “existential evolution,” as Kargman puts it) into a mobile advertising specialist concentrating its efforts on the mobile web. Kargman told TechCrunch journalist Antonhy Ha: “We figured out that for us to exist, we would need to become really good at developing great mobile web experiences.” Seriously smooth native ads Alysia Borsa, Senior VP of…

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Mobile advertising startup mNectar lets consumers test-fly apps

Mobile advertising startup mNectar has recently taken a big step forward in its mission to change the way we relate to mobile apps. The San Francisco-based company was founded in 2012, and earlier this month closed a Series A round amounting to $7 million dollars (it had raised $625k in seed funding back in September last year). So, what is it about mNectar that’s inspired such investor confidence? From banners to interstitials to video – where next? Anyone with any degree of experience of media jobs in mobile advertising agencies will be aware that an evolution has been underway. To begin with, mobile ads took the form on itsy-bitsy banners but then came full-screen interstitial ads; more recently mobile video ads have come to the fore, as has advertising through Facebook’s huge targeted mobile ad network. The next step, according to mNectar, is to let consumers test fly mobile apps they might be interested in from the ad itself. mNectar’s CEO Wally Nguyen told TechCrunch journalist Kim-Mai Cutler about his company’s starting point: “When you buy music, I like to listen to a song for 30 to 60 seconds before buying an album. I thought this was fundamentally broken for apps….

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NY based StrikeAd ramps up APAC operations with new GM

Mobile advertising startup StrikeAd is taking a big leap forward with a new general manager, Ryan Murray, for its Singapore and APAC office. Smarter mobile advertising for smarter agencies People with media jobs in mobile advertising agencies will almost certainly have heard of this New York startup, which was founded in 2010. As we reported in October 2012, its unique Demand Side Platform (DSP) delivers quick, transparent planning and optimized ad delivery for agencies and advertisers involved in global campaigns. And with its acquisition of mobile ad tech startup AdMobius that year, it added another formidable mobile advertising weapon to its arsenal: the latter’s patented Audience Management Platform (AMP). AMP proved itself capable of unlocking the deeper value of mobile data by analyzing and intelligently interpreting mobile users’ demographic and interest-based information. And now it’s appointed a veteran of online and mobile advertising to the helm of its Singapore office, which signals that it’s planning to do some seriously heavy-duty  business in that part of the world. Mr. Murray worked for four years with the NY ad development firm, Collective, before joining StrikeAd, where he spent the last two years as GM, Americas,in its New York headquarters. A big step…

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Mobile advertising spend will outstrip digital rivals by 2016

The latest forecast for US media ad spending from eMarketer predicts that mobile advertising will surpass all other digital ads by 2016. An historic overtake Mobile advertising agencies will have their work cut out for them, it seems: over the next two years, mobile ad spending is projected to more than double from this year’s $17.7 billion to $37.5 billion. Anyone with a smattering of knowledge about the mobile advertising market will instantly appreciate that this will amount to an historic event: for the first time, mobile ad spend will outstrip that for print and desktop. So, what’s happened to turn the runt of the advertising litter into the titan? The explanation, says eMarketer’s executive editor Noah Elkin is a major shift in consumer habits. He said: “It really has to do with consumers’ time, attention and engagement. Consumers are spending more of their digital media time with their smartphones and tablets than their desktops and laptops.” Last year, US adults were spending just two minutes more on their tablets and smartphones than on larger laptop or desktop screens. But this year, that difference has skyrocketed 20-fold to reach forty minutes more. As Elkin somewhat modestly puts it, advertisers are…

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