A new report from mobile advertising tech company Velti reveals that Android’s mobile ad share has dropped again this year, falling from 41 per cent in May 2012 to 36 per cent in May 2013. The “state of mobile advertising” report reveals that, over the same
Mobile advertising agencies may be interested in a brand new “breaking news” iPhone app. Circa1605, craftily named after the year the world saw its first newspaper, has developed an app specifically designed for smartphone users who like to keep abreast of the news without all
How can mobile advertising agencies deliver the most effective mobile advertising campaigns in the age of screen fragmentation? That’s a question at the forefront of Ed Haslam’s mind. The senior VP of marketing with San Francisco-based video ad-tech firm YuMe recently visited London for the
Facebook’s IPO last year didn’t exactly catch the world on fire as expected; but if social media didn’t turn in an Oscar-winning performance in 2012, venture capitalists and other startup gurus have got mobile advertising in their sights as the potential big star of 2013. Ted
Industry experts are warning that mobile advertising agencies must clearly demonstrate their commitment to consumer privacy if they are to secure new business. As mobile phones advertising explodes with the burgeoning uptake of smartphones, so people are growing more wary of what happens to their