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Giftbit is Giving You Your own Online Currency and Gift Cards

Giftbit is Giving You Your own Online Currency and Gift Cards

When Leif Baradoy was helping his brother move he found a drawer full of unused gift cards. This was the inspiration for Giftbit, the company Baradoy would go on to found with Peter Locke. Giftbit offers companies a service where they can send customers digital gift cards with set expiration dates through email, then follow up via email to remind the customers to use the cards before they expire. Because of their business model, the company loses no money if the customer doesn’t respond. “Giftbit customers are able to track, audit, and manage their gift card offers and campaigns down to the recipient level,” Baradoy told GeekWire last fall. The company received venture funding early in 2016 from Founder’s Co-op and Freestyle, and in the time between then and now have identified a need that they have just announced during TechCrunch Disrupt SF that they will fill, the need for a business to be able to create their own digital currency on the fly and in whatever form they want – promo codes, refund credits, or digital gift cards for sale. This new offering can help businesses in a number of ways, but the one that jumps out to me is retaining profits when a customer decides they want…

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Visionect Can Turn Traffic into an Advertising Opportunity

Visionect Can Turn Traffic into an Advertising Opportunity

“What did that sign say?” If you say you’ve never asked a passenger that while driving down a highway, you’re lying. Static billboards and traffic signs are easy to miss, especially when you have to concentrate on the road in traffic. So what’s the answer for advertisers and traffic agencies? One is the digital billboards that change their message every few seconds, but they’re still stationary and only allow for multiple ads in a single sign. Another is using the sides and backs of large trucks as moving billboards. Now we’re getting somewhere, but there are still downsides. Like the fact that painted or printed ads don’t change, so local or regional advertising isn’t very feasible on a truck that travels cross-country or even cross-continent. Digital signage on truck can fix that problem, but they’re hard to see in daylight and can be blinding to drivers at night. Electronic signage company Visionect is solving all of these problems in partnership with Mercedes and Germany’s RoadAds, creating e-ink RoadAd displays for the backs of trucks that are easy to read (because they use four connected e-ink boards to create one 3×5 ad space), mobile (because they’re on the back of over…

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What is Happening at UBER at this Very Moment?

What is Happening at UBER at this Very Moment?

Well if you thought Uber had developed a lot of enemies in the taxi business before by bringing a new level of competition to the somewhat monopolized industry, you can bet that those enemies will be even more incensed with the company’s latest move – and perhaps ironically, bring the very drivers that they gave a new lease on working into the enemy fold. In the last week Uber has unveiled their fleet of self-driving cars in the test market of Pittsburgh, PA. But before you pull out your smartphone to jump into the future, you should know that not everyone in the area will necessarily get one of these autonomous vehicles when they call for a ride. And those who do will be joined by an Uber driver sitting behind the wheel just in case and another in the passenger seat taking notes. A handful of Ford Fusions make up the small group of self-driving Uber cars in the city, but there will soon be Volvo XC90 SUVs joining the fray, once they’ve completed testing in Sweden. And if you happen to be one of those chomping at the bit for a ride in one because you think it will…

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Is the Operator App a Media Game Changer?

Is the Operator App a media game changer?

Have you heard of the Operator App? In the old days, we consumers would go through the arduous and time consuming process of getting dressed, getting in our vehicles, and actually physically driving to a store – or several stores – to buy something. Then we had to park, walk in, find the right department, and then find the right product. And if the store we were in didn’t have the option we wanted, it was back out to he car and on to the next store to find it. Sounds exhausting, right? Then came the consumer’s savior – the internet, along with Amazon and other online retailers. Now we can stay in our PJs, save our gas money, and browse through multiple online stores in less time than it used to take us to get to the first store. But there’s a sacrifice involved, namely getting help. Sure, there are chat boxes, artificial intelligence chatbots,  and reviews, but the first is little more than a call center employee with little product knowledge, chatbots are just as limited with even less personality, and the latter probably involves many people paid to post positive reviews and other hired to denigrate a company…

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Techcrunch Interviews: Timelooper takes You Back in Time

Timelooper media jobs

If you’re looking for a virtual reality media job and you are a history buff then Timelooper could be the place for you. Travel back 750 years of more using this new mobile app from Timelooper.  Timelooper is a location based virtual reality mobile application created to provide more dimensions to your travel.  In the UK experience the German bombers from World War 2 or witness the great fire of London. Virtual Reality technology seems to be developing faster than the programming for it.  Timelooper makes deals with locations and venues to bring their stories to life.    The monetization is obvious.  You’ve got to pay to play but the possibilities are endless. While the Timelooper folks are looking forward to putting together partnerships with the great historic landmarks from around the world, I see the opportunity to be much larger.  Imaging going to a location in New York, Los Angeles or anywhere and being able to experience the the great fire of London or the colonists landing at Battery Park in New York. Currently available at some locations in London, Timelooper is expected to open in New York in 2016. I was able to talk with Alper Ozyurtlu, the Chief…

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