Can a Digital Media Specialist Drive Meaningful Change in a Job?
How do you qualify an idea with life? Well, for this Boulder Colorado based Ad Age Small Agency of the Year there are some tangible litmus tests; does the idea evoke emotion? Does it create affinity and ultimately change behavior? If it doesn’t then it’s back to the drawing board. Ultimately we value and strive to create ideas that make a real difference for brands, businesses and the world around us. At Sterling Rice Group (SRG), as the Digital Media Specialist, you will have the opportunity to work with some of the world’s leading brands including Pepsi, Heinz, Nestle, Starbucks, Kellogg’s, Kashi, Taco Bell and many more. The impact of SRG’s work is seen and felt around the world every day: on the bottom line, at shareholder meetings, in late-night talk show monologues, and university lecture halls. It’s the kind of work that gets noticed, inspires action, and creates impact. But you need to be great at online media planning and buying and have a working knowledge of basic “media math” and negotiation tools, including but not limited to CPM/CPA/CPC modeling, ROI forecasting, cost negotiation, and budgeting. The Digital world should be a natural place where you have achieved success…
Simulmedia Reimagines TV with Programmatic Advertising
Everyone wants to find a way to approach TV advertising the same way programmatic does for online advertising. It appears Simulmedia has figured out a concept that could make it possible, Simulmedia has been a company looking to disrupt the industry for some time now and they are pretty sure this web-like data targeting is going do the trick. The Simulmedia Audience Network has a reach of 110 million TV homes throughout 84 national cable networks and traditional pay TV programming distributors. They can analyze TV’s second-by-second activity for over 50 million viewers, this way the can figure out the best matrix for extending the reach of campaigns to specific target groups. The notion is if you spend a million bucks on their service for a month, they will guarantee a higher Return on Ad Spend (ROAS). Dave Morgan CEO of Simulmedia states “If we fall short on ROAS, we will make good on the percent of the benchmark that we fall short, in the form of future media credits.” They say they will work directly with the advertiser to figure out the best solutions and outcomes. If you want to track the number of people who are shopping and…
Introducing Taykey, the advertising startup that delivers topical ads to boost online advertising sales
Business development managers eager to boost online advertising sales for their agency’s clients might wish to take a look at Taykey, the New York-headquartered ad tech platform which is going from strength to strength by delivering ads based on what’s most in the news for a brand’s audience. Raising funds to fuel rising fortunes Last year the startup clinched a handsome $6 million in Series C funding, which it is using to plow into enhancing its already rapid growth. To that end, it’s hired Carmit Tevet-Kuzy, as the new VP of finance. Ad, sales and engineering operations are also being built out, as are the firm’s product teams. This company’s know-how could make the work of a jobbing business development manager a good deal easier. The latest round of funding brings Taykey’s total investment to $17 million. July’s 2013’s cash injection was courtesy of existing investors SoftBank Capital, Sequoia Capital and Marker along with a new participant, Tenaya Capital. More than half of Taykey’s clients are repeat returnees, and in 2013 it ran over 100 campaigns. Having launched just six years ago in 2008, it’s now on course for annual revenues in excess of 8 figures this year. That’s a growth surge of 300 percent…
