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Bark & Co builds out the pooch lover’s market

NYC’s Bark & Co, the dog-lover’s ecom­merce tech com­pa­ny, has just net­ted a cool $15 mil­lion in Series B led by Resolute.vc. Ecom­merce ana­lysts whose minds are turn­ing to New York’s dog­gie treat sub­scrip­tion ser­vice Bark­Box are, so to speak, bark­ing up the right tree: Bark & Co came into being as a result of the aston­ish­ing suc­cess of “the box”. It seems as though canine lovers are a pop­u­lous breed: so great has been the suc­cess of Bark­Box that Bark & Co recent­ly launched a new vet care-on-demand ser­vice, Bark­Care, as well as a new con­tent por­tal apt­ly named “The Bark Post”. Ser­vices for dog­gie lovers The lat­ter attract­ed 1 mil­lion vis­its in Decem­ber last year but by June that num­ber had sky­rock­et­ed to 10.5 mil­lion. It doesn’t take a genius ecom­merce ana­lyst to fig­ure out that there’s a big dog-lov­ing mar­ket out there, and Bark & Co intend to cor­ner it. In addi­tion to Bark­Box, Bark­Care and the Bark Post, the com­pa­ny has also just intro­duced a new mobile app, Bark­Bud­dy, which it describes as “Tin­der for dogs.” Users sim­ply swipe left or right to indi­cate whether or not they love the dog­gie images post­ed there. There­upon, they‘re…

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