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Bark & Co builds out the pooch lover’s market

NYC’s Bark & Co, the dog-lover’s ecommerce tech company, has just netted a cool $15 million in Series B led by Resolute.vc. Ecommerce analysts whose minds are turning to New York’s doggie treat subscription service BarkBox are, so to speak, barking up the right tree: Bark & Co came into being as a result of the astonishing success of “the box”. It seems as though canine lovers are a populous breed: so great has been the success of BarkBox that Bark & Co recently launched a new vet care-on-demand service, BarkCare, as well as a new content portal aptly named “The Bark Post”. Services for doggie lovers The latter attracted 1 million visits in December last year but by June that number had skyrocketed to 10.5 million. It doesn’t take a genius ecommerce analyst to figure out that there’s a big dog-loving market out there, and Bark & Co intend to corner it. In addition to BarkBox, BarkCare and the Bark Post, the company has also just introduced a new mobile app, BarkBuddy, which it describes as “Tinder for dogs.” Users simply swipe left or right to indicate whether or not they love the doggie images posted there. Thereupon, they‘re…

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