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Marissa Mayer Snaps Up Stamped and a Raft of Celebrity Backers Can’t be Wrong

Why would Marissa Mayer buy Stamped only to eliminate its products? Stamped is an app startup that’s run by several of her old Google chums. Since taking over the reins at Yahoo back in July, speculation has been rife on what Mayer’s first purchase will be, and now all of those who have been waiting with baited breath for her to get the check book out can rest easy as the deed has finally been done. Those looking for media jobs will no doubt see opportunities increase in the clamour as startups shout to get their share of the Yahoo purse. Who or What is Stamped? Stamped is a mobile and web app that allows users to share and keep track of the things they like such as restaurants, books, shops, films and other apps. Users can access the recommendations of their friends and those of the so-called ‘tastemakers’ – key influencers that include top chef Mario Balati (who is an advisor to the company), and film critic Peter Travers. Instead of rating a book, restaurant or film with a star rating or feedback, you simply ‘stamp’ the item to show your approval. As a user grows their social connections,…

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What’s Next For Ross?

Ross Levinsohn

Things never stay still in the hurly-burly that is digital media, and just this week Yahoo announced that interim CEO Ross Levinsohn is set to walk following the appointment of Google’s Marissa Mayer. This is the second time he has been passed over for the top job. Following the sacking of Scott Thompson, now firmly ensconced at shopping network Shoprunner, Levinsohn was asked to step into the breech and oversee content creation, engineering and strategy. He led advertising sales and content, he also won praise for brokering partnerships with Clear Channel, Spotify and, most importantly, Facebook. Levinsohn also managed a deal with Chinese e-commerce firm Ali Baba Group Holding that would see the company buy  back a stake in itself and earn Yahoo $6.3 billion in cash and up to $800 million in preferred stock. Taking all of the above into account, it seems likely he will not be left on the shelf for long. However, in the ever-more incestuous world of the search engine, where CEOs and execs seem to skip effortlessly between the giants, what does this latest move actually mean for the sector and where might Levinsohn end up? Struggling Search Engines Yahoo will undoubtedly now be…

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A New Future For Yahoo? What’s The Deal With Marissa Mayer?

Yahoo

Five chief execs in three years is not a stat to be proud of, but has Yahoo found the answer to its business woes in the shape of new CEO and Google turncoat Marissa Mayer? The turbulence experienced by Yahoo over the past few years looks set to continue a little while longer after the surprise appointment of former Google exec Mayer as its new CEO. While most people could be forgiven for thinking that this time the job might land in the lap of long-suffering interim CEO Ross Levinsohn, it seems the board had other ideas. As Mayer walked in the door, Levinsohn walked out. Without the experience and contact book of Levinsohn its felt that Mayer might struggle to make her mark – particularly as she lacks the advertising know-how of her predecessor and that certainly seems to be where the sector’s headed. Unique and innovative products are great, but you need to make money to develop them and that’s where the advertising dollars count. Industry Experience No one can deny that Mayer has the credentials. She was one of only 20 employees when she joined Google in 1999 as their first female engineer and during her tenure…

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