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Line: Japan’s Biggest Messaging App Set to Take On the US

Line is prob­a­bly the biggest mes­sag­ing app you’ve nev­er heard of. The Japan­ese mes­sag­ing tool which offers users the chance to send mes­sages and make voice calls using 3G, 4G and Wi-fi, is the biggest in its home coun­try and now it’s got its sights set on the mega mar­kets of Chi­na and the US. Great news for any­one who’s look­ing to make lots of calls or who’s look­ing for media jobs… The com­pa­ny pulled in 50 mil­lion users in its native Japan in the first year — in com­par­i­son it took Face­book three years to achieve that fig­ure. It took that fig­ure and added 50 per cent just six months lat­er. The 74 mil­lion lin­ers it now boasts cur­rent­ly rep­re­sent around one third of mobile users in Japan and around 86 per cent of those are active on a month­ly basis. Forty per cent are on Line every day. Born of Adver­si­ty The birth of Line was dif­fi­cult. Fol­low­ing the Japan­ese earth­quake of March 2011, employ­ees of NHN Japan – the com­pa­ny which also runs the search engine Naver — respond­ed to the need to re-estab­lish com­mu­ni­ca­tion between res­i­dents as phone lines went down fol­low­ing the ‘quake. Employ­ees who…

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