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Rhohit Barghava – Cutting Through the Spin to Deliver ‘Likeonomics’

Men­tion pub­lic rela­tions or mar­ket­ing to most peo­ple and you’ll be greet­ed with rolled eyes and accu­sa­tions of spin and untruths, how­ev­er Inter­net mar­ket­ing guru Rohit Bargha­va has posi­tioned him­self as the man to cut through the spin and give us ‘Likeo­nom­ics’ instead. Any­one look­ing for media jobs should cer­tain­ly make sure they have the like­abil­i­ty fac­tor before head­ing to those inter­views, accord­ing to Bargha­va. Bhar­ga­va is an alum­ni of George Mason Uni­ver­si­ty and has pre­vi­ous­ly worked at Ogilvy, Leo Bur­nett Aus­tralia and Dimen­sion Data (for­mer­ly Com Tech). He cur­rent­ly teach­es mar­ket­ing at George­town Uni­ver­si­ty. As a proud expo­nent of putting human­i­ty back into busi­ness, Bargha­va cites him­self as a ‘non-obvi­ous’ mar­ket­ing expert with two best-sel­l­­ing books under his belt. Per­son­al­i­ty Not Includ­ed intro­duced read­ers to the fact that more com­pa­nies need­ed to show that they had a human side in order to gar­ner the trust of their stake­hold­ers, while Likeo­nom­ics dealt with how like­abil­i­ty is the key to busi­ness suc­cess. The book was an Ama­zon best sell­er in six cat­e­gories and the fourth biggest sell­ing busi­ness book in the US in the month of launch (May, 2012). He has over 1000 arti­cles on all aspects of online and offline…

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