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Ketchum is looking for a leader, Vice President, Creative and Strategic Planning in New York

Ketchum is looking for a leader, Vice President, Creative and Strategic Planning

At Ketchum in New York they devel­oped a cul­ture of break­through. In need of a Vice Pres­i­dent for Cre­ative and Strate­gic Plan­ning, they believe great ideas shat­ter expec­ta­tions, change think­ing and build brands.  They call this break­through, and it’s their mis­sion to deliv­er it.  How?  Very simply—their peo­ple.  By lis­ten­ing, cul­ti­vat­ing diverse per­spec­tives and reward­ing fear­less cre­ativ­i­ty. The VP, Cre­ative & Strate­gic Plan­ning will lead the glob­al cre­ative process and strat­e­gy for one of the agency’s largest mul­ti-nation­al accounts.  This indi­vid­ual will work close­ly with account team lead­ers from Ketchum and mul­ti­ple agen­cies to cat­alyze the cre­ative process, and help evolve pro­gram con­cepts from insights to idea to pro­gram.  There are two crit­i­cal ele­ments in this individual’s expe­ri­ence: he/she should have expe­ri­ence in mar­ket­ing and com­mu­ni­cat­ing to men, and have sig­nif­i­cant expe­ri­ence work­ing with oth­er mar­ket­ing dis­ci­plines as part of an inte­grat­ed team. Apply Here Who is the ide­al Vice Pres­i­dent for Ketchum? Can you dri­ve and cham­pi­on the RISC (Ketchum’s pro­pri­etary plan­ning process) process to gen­er­ate, devel­op and sell-in insight based, cre­ative, action­able and unique pro­grams and strate­gies, demon­strat­ing in-depth knowl­edge of client’s busi­ness and its con­sumer? Uti­lize research to devel­op insights to help dri­ve strate­gic cre­ative pro­gram­ming and present…

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