Directly addressing the vexed question of whether the inexorable rise of digital video is actually effective in driving online advertising sales, ad metrics startup BrandAds has launched its first video measuring product. Just about everyone with media jobs in internet advertising, from business development mangers
No experienced business development manager would dispute that internet advertising has seen explosive growth. In the 90’s, when the term “online advertising sales” was still relatively incomprehensible and static banner ads ruled the day, it was probably impossible for most ordinary mortals to foresee the
Hardworking business development managers can take a well-deserved bow today, as news emerges that their efforts have helped position internet advertising at the forefront of a steady global recovery in advertising. So says the latest Advertising Expenditure Forecast from ZenithOptimedia. The global market is set
As every business development manager knows, online advertising sales usually get squeezed when companies fear a downturn — they cut their advertising spend while the storm clouds gather and only start spending again when the outlook improves. But if trends across the pond in the
How can mobile advertising agencies deliver the most effective mobile advertising campaigns in the age of screen fragmentation? That’s a question at the forefront of Ed Haslam’s mind. The senior VP of marketing with San Francisco-based video ad-tech firm YuMe recently visited London for the