Ad industry group the Media Rating Council is to shake up online advertising in a move that should benefit online advertising agencies, advertisers, brands and consumers alike. Creative art directors and talented account managers with media jobs in reputable online advertising agencies will almost certainly
Once upon a time, as anyone who’s held media jobs in mobile advertising agencies for any length of time can testify, mobile advertising was pretty uncharted terrain. But, according to a new survey from the Interactive Advertising Bureau and the technology research firm Ovum, any
Randy Kilgore, the new Chairman of the Interactive Advertising Bureau, has been sharing his views on the future of digital advertising: there, he opines, “three fundamental truths” which everyone involved in generating online advertising sales needs to be aware of. That’s not just advertising sales
Data from the Interactive Advertising Bureau shows that online advertising sales revenue for the first half of 2012 surged by 14 percent, achieving a record-breaking highpoint of $17 billion. The growth, which occurs in the context of initiatives to improve communications between ad agencies and