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Houzz — Transforming Homes into Augmented Reality Shopping Malls

Houzz - Transforming Homes into Augmented Reality Shopping Malls

In writ­ing about Houzz I find myself ref­er­enc­ing the Holodeck from Star Trek way too often, but with good rea­son — it’s sim­ply the coolest sci-fi idea ever (and it’s com­ing — you know it is). With that dis­claimer out of the way, here I go again. Imag­ine if you could look around your liv­ing room or bed­room and see a blank can­vas in place of some things. Get rid of your couch, your chair, your dress­er, or what­ev­er you think is need of an upgrade or replace­ment with­out hav­ing to actu­al­ly move it. Imag­ine that you could vir­tu­al­ly scroll through image after end­less image of oth­er liv­ing rooms or bed­rooms, spot some­thing in them that strikes your fan­cy, and then see that par­tic­u­lar item in your Holodeck-enabled home. Old couch gone, the new one you saw in a pic­ture sit­ting in its place. The idea makes the inte­ri­or dec­o­ra­tor in you get real­ly excit­ed. And that is pret­ty much what the home remod­el­ing plat­form Houzz is allow­ing any­one and every­one to do now. Houzz is becom­ing increas­ing­ly pop­u­lar, with the Android ver­sion of their app being vot­ed best app of the year in 2016.   400% sales growth year-over-year from 2015, and…

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