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Grovo Makes the Most Expensive One Minute Video Ever Made

What is the Most Expensive One Minute Video Ever Made?

What do Vic­tor Hugo and Jeff Fer­nan­dez of Gro­vo have in com­mon?  They both are relat­ed to the quote “noth­ing is more pow­er­ful as an idea whose time has come” Jeff has raised a total of $65 mil­lion dol­lars for his start up Gro­vo to fund the newest big under­served mar­ket of cor­po­rate employ­ee train­ing with his idea of “microlearn­ing”. In the last year Gro­vo has dou­bled their head count to 200 employ­ees and with the recent $40 mil­lion dol­lars in new cap­i­tal invest­ment most like­ly the head­count will be grow­ing. But what is Microlearn­ing? Accord­ing to the Gro­vo web­site: “It’s the process of learn­ing com­plex skills in short, focused seg­ments. After years of test­ing, we’ve found that 60-sec­ond videos, strate­gi­cal­ly orga­nized into focused learn­ing tracks, deliv­er the best results in the least amount of time. After years of test­ing, we’ve found that 60-sec­ond videos, strate­gi­cal­ly orga­nized into focused learn­ing tracks, deliv­er the best results in the least amount of time.” In a nut­shell micro learn­ing is the cre­ation of a series of short one minute videos on impor­tant top­ics like this one: Learn how to Post to a Face­book Time­line Gro­vo makes the claim that they are “Train­ing the…

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