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Can New York ecommerce startup Grand St do for indie hardware designers what Etsy did for indie crafters?

Even a novice ecommerce analyst would concur that if an ecommerce startup manages to achieve a repeat-buyer rate of 40 percent and crosses the $1 million mark in revenues after just six months of trading, it’s onto a pretty hot business idea. And this is precisely what Grand St., the New York startup aiming to become the Etsy of electronics, has done. Etsy for electronics  Co-founder Amanda Peyton realized that there are tens of thousands of hardware startups in existence, creating seriously snazzy consumer gadgets that you simply won’t find in stores. Things like “Everpurse”, a bag that doubles as a smartphone recharger, or modular robotic kits, or “smart” dog collars. The list goes on. After curating a small daily selection of goods since its launch last July, the startup decided last month to expand its ecommerce store into a larger marketplace for indie hardware designers. Aptly named “Marketplace”, the new initiative has a number of key features which seasoned ecommerce analysts will recognize have real potential to make it the electronics version of Etsy. Firms with products ready for purchase can list them on Grand St, which takes an 8 percent cut of the sales. But Marketplace will also…

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