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GetTaxi launches in New York to take the nightmare out of hiring a cab

Prod­uct man­agers work­ing in New York will know a thing or two about the impos­si­bil­i­ty of hail­ing cabs at peak times. But thanks to Fifth Avenue’s new res­i­dent, Get­Taxi, that could all be about to change. The start­up was found­ed in Tel Aviv in 2011, but its cab hail­ing app is now being used by over a mil­lion peo­ple in 20 coun­tries, includ­ing Lon­don and Moscow. And now it’s open­ing offices in New York. But the per­spic­u­ous prod­uct man­ag­er will be ask­ing, what makes Get­Taxi stand out from the crowd? No nasty sur­pris­es  The startup’s app is avail­able on Black­ber­ry, iOS and Android devices and it hooks up with a GPS sys­tem to let users order a cab from their smart­phones and track its loca­tion and ETA. But it dif­fers from the com­pe­ti­tion by part­ner­ing with black cars(which it calls G‑cars) to cre­ate a fair pric­ing and pay­ment reg­i­men – there’ll be no surge pric­ing as with its com­peti­tor Uber, no nasty sur­pris­es for being stuck in traf­fic, just a flat fare between neigh­bor­hoods. Hav­ing recent­ly secured $12 mil­lion in Series C fund­ing led by Kre­os Cap­i­tal, the start­up has so far accu­mu­lat­ed a total of $42 mil­lion in invest­ment.…

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