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Fusion on Snapchat Discover Channel – You Know Nothing about Content!

Fusion on Snapchat Discover Channel - You Know Nothing about Content!

Fusion a TV network started by ABC and Univision is on its way to growing in an unexpected outlet, that being Snapchat’s Discover channel. Since January of 2015 they’ve been up to some interesting things and are now on to adding five more original shows exclusively on the Snapchat Discover channel. They are trying to figure out what people are interested in and what they’d like to watch. Figuring out on which media platforms, like TV, YouTube, Instagram or Snapchat is important to them. In February they had run a 7 episode show called Outpost which they’ve already picked up for a second season starting on April 22. For the new shows, they are aiming for unscripted and an international audience, oh and did we mention the channel isn’t available here in the U.S. yet? The episodes run between 2-3 minutes and will have at least 6 episodes to view. Fusion is definitely seeking sponsors for these shows but isn’t making it a necessity to release the content. Boris Gartner, strategy officer for Fusion said, “One of the great things we’re doing with Snapchat is testing formats and types of content”. One of these cool experiments is each of the…

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