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Tag Archives: Foursquare

How to get the best out of mobile advertising campaigns: an expert speaks

A promi­nent exec­u­tive in mobile mar­ket­ing has offered some key advice to cre­atives hold­ing media jobs in mobile adver­tis­ing agen­cies: focus on cus­tomer expe­ri­ence. Writ­ing in the online mar­ket­ing news and infor­ma­tion out­let iMe­di­a­Con­nec­tion, Deb­o­ra Lance (Exec­u­tive VP and Man­ag­ing Direc­tor of mobile mar­ket­ing agency

How and why mobile advertising is coming of age

Can­di­dates look­ing for media jobs may do well to con­sid­er the mobile adver­tis­ing indus­try if they’re after a bright future. That’s cer­tain­ly one of the impli­ca­tions of recent com­ments by Foursquare CRO Stephen Rosen­blatt, who believes that adver­tis­ers who don’t embrace the bur­geon­ing uptake of

Mobile advertising startup Celtra nets $4 million in new investment

Mobile adver­tis­ing start­up Cel­tra, which offers ad dis­play tech­nol­o­gy and ana­lyt­ics, has just bagged anoth­er $4 mil­lion in invest­ment, just two years after secur­ing a $5 mil­lion Series A round back in Jan­u­ary 2011. The cur­rent round was led by Soft­Bank Cap­i­tal, whose man­ag­ing part­ner Ron