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Social Media Marketing? It’s Elementary According to Scott Monty

Scott Mon­ty. Glob­al dig­i­tal and mul­ti­me­dia com­mu­ni­ca­tions man­ag­er for one of the biggest com­pa­nies in the world and Sher­lock Holmes fanat­ic. He’s also par­tial to a spat or two in pub­lic. If there’s one per­son any­one in media jobs should be pay­ing atten­tion to it’s Scott Mon­ty. He’s the guy in charge of social media mar­ket­ing for Ford Motor Com­pa­ny and has been described by Ford CEO Alan Mulal­ly as ‘a vision­ary’, while he’s also been referred to as ‘an unstop­pable force of nature’ and ‘the best cor­po­rate social media lead on the plan­et’. Praise indeed. But as you will dis­cov­er, Mon­ty is not a hum­ble man, and nor does he favour hid­ing his light under a bushel… Face­book Fun Towards the end of 2012, Gen­er­al Motors, Ford’s arch neme­sis announced it would be pulling the plug on its $10 mil­lion Face­book ad bud­get. Rather than keep­ing qui­et and main­tain­ing a dig­ni­fied silence, while beaver­ing away and mak­ing head­way as his fiercest rival slunk off the edge of the dig­i­tal land­scape, Mon­ty seemed more than hap­py to stick the knife in. And give it a twist. He has near­ly 90,000 fol­low­ers on Twit­ter, and they all read this: “It’s all…

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