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INTERVIEW: The Top of the Top 10 in Fashion and Beauty – RankandStyle.com

The Top of the Top 10 in Fashion and Beauty – RankandStyle.com

Imag­ine a web­site based on one of the most searched terms on Google that tar­gets a $180 bil­lion dol­lar mar­ket and you have RankandStyle.com. Search Google for the top 10 Buck­et Bags and you will get over 11 mil­lion choic­es but at RankandStyle.com you can find the “defin­i­tive”  top 10 of those 11 mil­lion as deter­mined by Rank and Style’s secret sauce algo­rithm. Lis­ten as we inter­view for­mer attor­ney turned entre­pre­neur Sari­ka Doshi, a co-founder of one of the newest dis­rup­tors of the Fash­ion and Beau­ty seg­ment. How did this new idea gar­ner over 300,000 page views in its first few weeks of oper­a­tion?  Lis­ten in as we learn how Rank and Style is quick­ly becom­ing the next big fash­ion author­i­ty. You can lis­ten to or read the inter­view below:         Roy:   This is Roy Weiss­man from MediaJobs.com, and we’re talk­ing with Sari­ka Doshi from Rankand­Style. Rankand­Style sim­pli­fies shop­ping by pro­vid­ing data dri­ven Top 10 lists of the best fash­ion, beau­ty and beau­ty prod­ucts. An algo­rithm does the research for you by aggre­gat­ing infor­ma­tion from the top mag­a­zines, reviews, blogs and stores. Sounds like you’ve gone out and kind of insti­tu­tion­al­ized what every­body does man­u­al­ly, Sari­ka. Maybe you…

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Putting the Person into Personalized Shopping: Introducing New York Fashion Startup Keaton Row

Ever fan­cied your­self as a fash­ion-savvy per­son­al shop­per? If so, you might earn a good side income by becom­ing a per­son­al shop­per for Keaton Row, the New York fash­ion e‑commerce start­up that’s just raised an addi­tion­al $1.6 mil­lion in its sec­ond round of seed fund­ing. Even a hard-boiled e‑commerce ana­lyst might have an inner fash­ion­ista. E‑commerce ana­lysts, release your inner styl­ist! But to stay with the e‑commerce ana­lyst side of your­self for a moment longer, what’s spe­cial about Keaton Row? The clue’s in the per­son­al shop­per bit: the start­up offers gen­uine­ly per­son­al­ized shop­ping to its cus­tomers. Unlike much of the com­pe­ti­tion, it doesn’t rely on algo­­rithm-based style quizzes or click­throughs; it has an expand­ing team of per­son­al shop­pers who offer human judg­ment, artis­tic flair and high-qual­i­­ty cus­tomer ser­vice to cus­tomers. And they get paid for their efforts. 60 to 70 per cent of those apply­ing to become a com­mis­­sion-paid Keaton Row styl­ist get accept­ed. Co-founder and co-CEO Cheryl Hand describes it like this: “The Keaton Row cus­tomer is a pro­fes­sion­al­ly ori­ent­ed woman. She has mon­ey to spend, but doesn’t have time. She isn’t an active read­er of Vogue or The Cov­eteur, so she wants it to be curat­ed and con­ve­nient.…

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