The latest forecast for US media ad spending from eMarketer predicts that mobile advertising will surpass all other digital ads by 2016. An historic overtake Mobile advertising agencies will have their work cut out for them, it seems: over the next two years, mobile ad spending
People holding media jobs in mobile advertising agencies have finally seen the fruits of their labor pay off. According to a new report from eMarketer featured in AdAge and several other news outlets, mobile advertising spend is on course to double by the close of
No seasoned account manager or art director would dispute that driving online advertising sales for clients is a big priority in Adland; but it’s not the only objective to consider. A recent worldwide study by research company Econsultancy found that different channels are used by
Art directors wanting to get the best out of video advertising for their online advertising agencies might do well to heed some new “best practice” guidance from eMarketer. The rise of interactive It’s no secret that interactive video advertising is growing. Video ad management firm
It may no longer be news that online advertising agencies are putting their art directors and account managers to work on online video campaigns as never before (eMarketer predicts that digital video ad spending will explode from this year’s $4.1 billion to over $8 billion