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Home Depot Inc. moves from big box stores to e‑commerce in China

Home Depot Inc. has just announced a bold new e‑commerce ini­tia­tive, shut­ting down its big box stores in Chi­na in favor of a share in the country’s mas­sive online home improve­ment mar­ket. In a move that will inter­est every aspir­ing e‑commerce man­ag­er and e‑commerce ana­lyst, the com­pa­ny is expand­ing its online pres­ence in the most dense­ly pop­u­lat­ed coun­try on the plan­et, after real­iz­ing that large bricks-and-mor­­tar stores weren’t com­pat­i­ble with Chi­nese con­sumers’ needs. The e‑commerce band­wag­on gath­ers momen­tum The move toward e‑commerce by tra­di­tion­al­ly store-based retail­ers is becom­ing some­thing of a trend. Wal-Mart Inc. recent­ly launched a new seman­ti­cal­ly based search engine that has boost­ed its online sales by 10 — 15 per­cent in just three months.  And, to improve the shop­ping expe­ri­ence for its store-based cus­tomers, it’s pilot­ing a new smart­phone app that scans the bar­codes of the goods while shop­ping.  All the con­sumer has to do is pay at the check­out. Whilst the lat­ter isn’t strict­ly e‑commerce, it does reflect how dig­i­tal tech­nol­o­gy is lead­ing to new ways of eas­ing cus­tomer expe­ri­ence and cap­tur­ing mar­ket share — pre­cise­ly what Home Depot is aim­ing for in Chi­na. Speak­ing to the Reuters Retail and Con­sumer Sum­mit on Fri­day, Home Depot’s…

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