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E‑commerce startup Material Wrld opens its virtual doors to a high fashion marketplace

E‑commerce ana­lysts with an eye on the fash­ion space will want to take a good look at a start­up e‑marketplace with a pas­sion for high-end sar­to­r­i­al panache – Mate­r­i­al Wrld, which has just made its pub­lic debut. The company’s name high­lights its inter­na­tion­al ambi­tions. It’s attract­ed seed fund­ing from War­by Park­er and Bono­bos investor Great Oaks VC, and it’s been on an impres­sive­ly rapid learn­ing curve dur­ing its beta in late 2012.  There’s now a raft of new fea­tures designed to help its chic-lov­ing fash­ion com­mu­ni­ty to find new peo­ple to fol­low, new ideas and, most impor­tant­ly, new styles. While it retains a promi­nent New York focus, 30 per cent of Mate­r­i­al Wrld’s traf­fic comes from beyond U.S. shores. That’s accord­ing to Rie Yano, who found­ed the mar­ket­place with her Har­vard grad school bud­dy Jie Zheng. Both have plen­ty of expe­ri­ence in the fash­ion indus­try — Yano worked in dig­i­tal mar­ket­ing for Coach, while Zheng has expe­ri­ence with J Crew and Ralph Lau­ren. An inter­na­tion­al aim E‑commerce man­agers who admire a dash of ambi­tious deter­mi­na­tion can only be impressed with the firm’s quest to go after an inter­na­tion­al audi­ence.  As Yano puts it: “We’re aggres­sive about enter­ing new mar­kets because…

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How to give up your day job: ChildrensBookstore.com shows how to make e‑retail work

As any e‑commerce ana­lyst can tes­ti­fy, you can’t sit back and wait for the dol­lars to roll in just because you’ve built a web­site. That’s a les­son Jake Ball learnt after buy­ing the domain name “ChildrensBookstore.com” back in 2005. Ball admits that he thought he’d get rich after cre­at­ing his online store; but for six years he sat around wait­ing for orders and only man­aged to attract a hand­ful each day. Not exact­ly a recipe for giv­ing up the day job and hir­ing a web con­tent man­ag­er or e‑commerce man­ag­er. Invest­ing time and mon­ey After a lit­tle delib­er­a­tion, Ball decid­ed to com­mit to the busi­ness and plow some cap­i­tal into it. He approached web devel­op­ment firm Trib­ute Media in his Ida­ho home­town of Boise, who imme­di­ate­ly set about mak­ing the site more pro­fes­sion­al and sug­gest­ed that Ball attend the Inter­net Retail­er Con­fer­ence & Exhi­bi­tion in Chica­go last year. That proved to be the turn­ing point he need­ed. He learned about that mag­i­cal three-let­ter acronym, “SEO”, found some entic­ing new soft­ware for his site and began engag­ing cus­tomers and build­ing his busi­ness upon his return. His next step was to hire anoth­er Boise-based firm, Page One Pow­er, to build cus­tom links…

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One-click platform for e‑commerce Sellfy integrates Stripe and Paymill into its payment gateway

Intre­pid e‑commerce man­agers and e‑commerce ana­lysts with an ear to the ground for busi­ness suc­cess sto­ries will be impressed by the mod­est but seem­ing­ly inex­orable rise of the Lat­­vian-based start­up, Sell­fy. The com­pa­ny is an e‑commerce plat­form that lets dig­i­tal con­tent cre­ators sell dig­i­tal prod­ucts straight to their fans or fol­low­ers via a sin­gle link. Fur­ther­more, it’s just announced an expan­sion to its options for pay­ment. From now onwards, in addi­tion to Pay­Pal, it will per­mit Paymill cred­it card pro­cess­ing in Europe and Stripe in the U.S./Canada. Steady growth From its home in Vil­nius, Sell­fy is aim­ing to rival its U.S. equiv­a­lent, Gum­road. The signs show that this is no mere pipe dream; its cus­tomer base has tre­bled since June 2012 from 3,000 to 9,000 self-pub­­lish­ing sell­ers and it can now claim brag­ging rights over 16,000 prod­ucts for sale. These include music files, pho­tos, videos, eBooks – any type of dig­i­tal file, in fact — which can then be shared on Twit­ter, Face­book or Sellfy’s own site via a sin­gle click on a short URL. Accord­ing to the firm’s co-founder and CEO Maris Dagis, Sell­fy tar­gets the Long Tail of dig­i­tal con­tent cre­ators’ prod­ucts, and ear­ly signs are that eBook…

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Ecommerce startup One Kings Lane sees mobile revenue soar as 2012 closes

E‑commerce start­up One Kings Lane, which spe­cial­izes in flash sales of lux­u­ry home décor items, fash­ion acces­sories and more, round­ed off last year with 25 per cent of its total rev­enue com­ing via mobile. Fund­ing in a cold cli­mate The com­pa­ny also secured a hand­some $50 mil­lion in Series D fund­ing in Decem­ber.  As any e‑commerce man­ag­er, web con­tent man­ag­er or e‑commerce ana­lyst could tell you, this was quite some accom­plish­ment: ven­ture fund­ing for e‑commerce star­tups was far hard­er to come by at the close of last year than at the start.  The lat­est round of fund­ing, led by Insti­tu­tion­al Ven­ture Part­ners (with addi­tion­al invest­ment from Tiger Glob­al Man­age­ment, Grey­lock Part­ners, Klein­er Perkins Caulfield & Byers and new kid on the block Scripps Net­works Inter­ac­tive), brought the firm’s total invest­ment to date to $117 mil­lion. The sheer range of prod­ucts and dis­count­ed prices avail­able are impres­sive: cus­tomers can pur­chase items for as low as $20 and, at the oth­er ends of the scale, for as much as $20,000. The company’s CEO, Doug Mack, believes that Scripps Net­work, a media com­pa­ny, invest­ed because of One King Lane’s spec­tac­u­lar online sales growth. The firm con­clud­ed the year with $200 mil­lion in sales…

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Ad-tech startup ifeelgoods unearths the secrets of e‑commerce success

Ad-tech startup ifeelgoods unearths the secrets of e-commerce success

Ad-tech start­up ifeel­go­ods has unearthed a big secret about suc­cess in e‑commerce: peo­ple pre­fer get­ting some­thing for free more than they like mon­ey off dis­counts. E‑commerce ana­lysts, web con­tent man­agers and e‑commerce man­agers alike might want to sit up and take note: ifeel­go­ods dis­cov­ered that peo­ple are three times more like­ly to click their way through an ad and 30 per cent more like­ly to buy when they’re offered a dig­i­tal reward instead of a straight dis­count. Gifts just work bet­ter than dis­counts Co-founder and CEO Michael Amar explains: “When an online retail­er tests a 10 per­cent off and free ship­ping offer against an ifeel­go­ods dig­i­tal reward offer of equiv­a­lent cash val­ue, they are see­ing dou­ble and triple the CTR, 30 per­cent or more improve­ment in con­ver­sion rate, and a sig­nif­i­cant earned media chan­nel from the 60 per­cent or more of shop­pers that share their suc­cess with the offer.” The two-year-old start­up spurns tra­di­tion­al pro­mo­tions like dis­counts and coupons in favor of dig­i­tal alter­na­tives, clev­er­ly tai­lor­ing its pro­mo­tion­al gifts to cus­tomer pref­er­ences. If you’re look­ing at child-friend­­ly X‑Box games for the kids this Christ­mas, for exam­ple, an ifeel­go­ods ad might appear offer­ing a free copy of the lat­est Angry Birds…

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