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Customers stay keen as startup offers analytics alternative

E‑commerce man­agers look­ing for extra insight into their web­sites’ per­for­mance may be inter­est­ed to learn of recent devel­op­ments at Keen IO. Hav­ing scooped a cred­itable $2.35 mil­lion in fund­ing, the com­pa­ny is now offer­ing cus­tomers a toolk­it that enables report­ing through build­ing cus­tomized ana­lyt­ics prod­ucts. In essence it works like this: Keen IO’s appli­ca­tion pro­gram­ming inter­face (API) pro­vides a range of func­tions that help devel­op­ers refine and pro­file all the dis­parate infor­ma­tion that’s fly­ing round at the back­end. Cus­tomers can source, store and visu­al­ize it in any way they want, which should mean that com­pa­nies have a degree of extra flex­i­bil­i­ty that’s dif­fi­cult to attain with out-of-the-box solu­tions. If his recent remark that you “can’t rely on out-of-the-box parts for every­thing” is any­thing to go by, co-founder and CEO Kyle Wild obvi­ous­ly thinks so. He went on to out­line exact­ly why: “One of my favorite exam­ples is a smart­watch. Nobody is going to make an out-of-the-box smart­watch ana­lyt­ics prod­uct, it’s just too frag­ment­ed.” Very cred­itable, but e‑commerce ana­lysts with their fin­gers on the pulse will be won­der­ing exact­ly how much time and mon­ey this approach can save their orga­ni­za­tion. The answer, accord­ing to Wild, is that many cus­tomers check in…

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Putting the Person into Personalized Shopping: Introducing New York Fashion Startup Keaton Row

Ever fan­cied your­self as a fash­ion-savvy per­son­al shop­per? If so, you might earn a good side income by becom­ing a per­son­al shop­per for Keaton Row, the New York fash­ion e‑commerce start­up that’s just raised an addi­tion­al $1.6 mil­lion in its sec­ond round of seed fund­ing. Even a hard-boiled e‑commerce ana­lyst might have an inner fash­ion­ista. E‑commerce ana­lysts, release your inner styl­ist! But to stay with the e‑commerce ana­lyst side of your­self for a moment longer, what’s spe­cial about Keaton Row? The clue’s in the per­son­al shop­per bit: the start­up offers gen­uine­ly per­son­al­ized shop­ping to its cus­tomers. Unlike much of the com­pe­ti­tion, it doesn’t rely on algo­­rithm-based style quizzes or click­throughs; it has an expand­ing team of per­son­al shop­pers who offer human judg­ment, artis­tic flair and high-qual­i­­ty cus­tomer ser­vice to cus­tomers. And they get paid for their efforts. 60 to 70 per cent of those apply­ing to become a com­mis­­sion-paid Keaton Row styl­ist get accept­ed. Co-founder and co-CEO Cheryl Hand describes it like this: “The Keaton Row cus­tomer is a pro­fes­sion­al­ly ori­ent­ed woman. She has mon­ey to spend, but doesn’t have time. She isn’t an active read­er of Vogue or The Cov­eteur, so she wants it to be curat­ed and con­ve­nient.…

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Crowdsourced cookery site Food52 fuses content with e‑commerce with the launch of Provisions store

New York-based start­up Food52, the crowd­sourced cook­ery web­site co-found­ed by food writer Mer­ril Stubbs and erst­while New York Times food edi­tor Aman­da Hess­er, moved into the e‑commerce space this month with the launch of its new online shop, “Pro­vi­sions.” Mar­ry­ing an online shop to web con­tent is a rel­a­tive­ly new devel­op­ment in the e‑commerce world, as many job­bing e‑commerce man­agers can tes­ti­fy; and when that web con­tent cen­ters on deli­cious food, Hess­er and Stubbs can bank on stom­ach juices guid­ing their cus­tomers’ click­ing fin­gers. Why food­ie e‑commerce man­agers will love Pro­vi­sions The Pro­vi­sions store is clev­er­ly inte­grat­ed with the Food52 web­site. As Hess­er explains, “If you want­ed to make a cock­tail, you might need a cock­tail shak­er, you might need a how-to on what kind of ice you need, how to crush it, or how to make a sug­ar syrup for your cock­tail. You also may need glass tum­blers to serve your cock­tail in.” That’s the kind of advice that Pro­vi­sions deliv­ers in the form of links and images right under the rel­e­vant item on Food52. The prod­ucts avail­able from Pro­vi­sions also link back to rel­e­vant arti­cles and recipes on Food52 and, even­tu­al­ly, the advice, recipes and Pro­vi­sions prod­ucts will…

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Lookboard: the New York ecommerce platform that pulls B2B wholesale infrastructure into the 21st century

New York-based ecom­merce start­up Look­board is aim­ing to drag the fax, pen and paper B2B whole­sale infra­struc­ture into the twen­­ty-first cen­tu­ry with cut­t­ing-edge dig­i­tal tech­nol­o­gy, act­ing as an online whole­sale cat­a­log which brings e‑retailers and small, up-and-com­ing sup­pli­ers togeth­er. This lit­tle new­bie might just be one to watch for inno­v­a­tive e‑commerce man­agers and e‑commerce ana­lysts. Look­board takes the don­key­work out of ecom­merce-ven­­dor rela­tions Launched on March 1st this year, the start­up already claims lead­ing dai­ly deals sites like Liv­ing Social, No More Rack, Nordstrom’s HauteLook and Zulily amongst its biggest buy­ers and it’s also attract­ing inter­est from dis­­­cov­­ery-ori­en­t­ed e‑commerce ven­tures like Fab. The sell­ers fea­tured in the dig­i­tal cat­a­log are ris­ing, with less­er known design­ers includ­ed offer­ing prod­ucts across a range of cat­e­gories from tech to jew­el­ry, food to men’s cloth­ing, home décor to women’s fash­ion. The tech­nol­o­gy deployed, e‑commerce ana­lysts will note, is like noth­ing else in the tra­di­tion­al B2B whole­sale space. Look­board uses a taste algo­rithm, so that when buy­ers sign up, their tastes are gauged through a pho­­to-based quiz. As they curate their col­lec­tions, the algo­rithm pro­gres­sive­ly refines its sug­ges­tions based on what’s been select­ed to date. And, cru­cial­ly, the plat­form allows ecom­merce firms to export Excel…

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Introducing Zady — the ecommerce startup for the ethically-minded clothing consumer

As most e‑commerce man­agers with a pass­ing acquain­tance with the cloth­ing indus­try will know, retail­ers spe­cial­iz­ing in low-cost cloth­ing were shak­en recent­ly by trag­ic events in Bangladesh, the source of many such items. More than 1,200 peo­ple lost their lives in fac­to­ry acci­dents there. For those who want to buy cloth­ing know­ing that it has no uneth­i­cal or dubi­ous ori­gins, a new e‑commerce and retail start­up called “Zady” could be just the tick­et. Eth­i­cal shop­ping  Co-found­ed by Saraya Dara­bi, the tal­ent behind the high­ly suc­cess­ful Foodspot­ting mobile app that now boasts more than three mil­lion down­loads, Zady is rumored to be set for launch in August. E‑commerce man­agers curi­ous to know a lit­tle more of what’s so dif­fer­ent about anoth­er cloth­ing ven­dor might be pleas­ant­ly sur­prised to find that it caters for the con­sci­en­tious con­sumer. E‑shoppers who want detailed infor­ma­tion about where the gar­ment was made, who designed it, where the raw mate­ri­als came from and so on will find it all on every item for sale on Zady. Every design­er on the site is oblig­ed to be ful­ly aware of how and where his or her cre­ations are man­u­fac­tured – and to make dou­bly sure, Dara­bi and her Zady…

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