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Can a Digital Media Specialist Drive Meaningful Change in a Job?

Digital Media Specialist at Sterling Rice Group

How do you qualify an idea with life? Well, for this Boulder Colorado based Ad Age Small Agency of the Year there are some tangible litmus tests; does the idea evoke emotion? Does it create affinity and ultimately change behavior? If it doesn’t then it’s back to the drawing board. Ultimately we value and strive to create ideas that make a real difference for brands, businesses and the world around us. At Sterling Rice Group (SRG), as the Digital Media Specialist, you will have the opportunity to work with some of the world’s leading brands including Pepsi, Heinz, Nestle, Starbucks, Kellogg’s, Kashi, Taco Bell and many more. The impact of SRG’s work is seen and felt around the world every day: on the bottom line, at shareholder meetings, in late-night talk show monologues, and university lecture halls. It’s the kind of work that gets noticed, inspires action, and creates impact. But you need to be great at online media planning and buying and have a working knowledge of basic “media math” and negotiation tools, including but not limited to CPM/CPA/CPC modeling, ROI forecasting, cost negotiation, and budgeting. The Digital world should be a natural place where you have achieved success…

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