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Shake like a Chihuahua if you become Zocalo’s New Social Media Community Manager in Chicago

Shake like a Chihuahua if you become Zocalo’s New Social Media Community Manager in Chicago

Zóca­lo is in need of an Account Exec­u­tive to become the Social Media Com­mu­ni­ty Man­ag­er in Chica­go. They’re grow­ing (but still a lit­tle scrap­py), and are always wel­com­ing new Zokes to join. Zóca­lo Group is a social, dig­i­tal and word of mouth mar­ket­ing agency focused on mak­ing their clients the most rec­om­mend­ed brands in their cat­e­gories. The team knows how pow­er­ful rec­om­men­da­tions are, whether from a friend, fam­i­ly mem­ber, col­league or expert, and work to build rec­om­men­da­tions for their clients like Crick­et Wire­less, Nis­san, DuPont, Nestlé and VMware every day. They’re look­ing for some­one with strong social media chops, com­mu­ni­ty man­age­ment and good project man­age­ment skills to work on some fun con­sumer brands. Apply Here So who is the ide­al Social Media Com­mu­ni­ty Man­ag­er? So what do they want you to do at this place? Let’s see, for starters, build a rap­port and cul­ti­vate rela­tion­ships with clients, through sound coun­sel, cre­ative prob­lem solv­ing, idea gen­er­a­tion, and flaw­less exe­cu­tion. Then con­duct influ­encer iden­ti­fi­ca­tion research and out­reach and con­tent cal­en­dars. You should be total­ly engag­ing exter­nal audi­ences, blog­gers, ven­dors, and agency part­ners. Man­age finan­cials and imple­men­ta­tion of client pro­grams and projects from con­cept to exe­cu­tion. Mon­i­tor, ana­lyze and report on client pro­gram met­rics…

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Scott Stratten – The Social Media Rockstar Who Believes Employees Are Your Biggest Marketing Asset

For­mer music mar­keter Scott Strat­ten is firm­ly in the social camp that advo­cates gen­uine, inter­est­ing, care­ful­ly planned con­tent over mass­es of spam fired ran­dom­ly in the hope some of it will stick. Those in media jobs should take note. Scott’s cur­rent­ly the Pres­i­dent of UnMar­ket­ing  – an expert in viral, social and authen­tic mar­ket­ing, that he charm­ing­ly refers to as ‘UnMar­ket­ing’; which, sim­ply put, is all about posi­tion­ing your brand and busi­ness as the expert cus­tomers will turn to when they need the ser­vices you offer. He’s very def­i­nite­ly not a fan of the unplanned ‘suck it and see’ school of  mar­ket­ing and feels that engag­ing and inter­act­ing with your audi­ences, and being gen­uine with them, is the key to mak­ing sure they opt for you over your com­peti­tors. His most recent book, The Book of Busi­ness Awe­some / The Book of Busi­ness UnAwe­some is actu­al­ly two tomes in one and it aims to show busi­ness­es how to become awe­some, by look­ing at train-wreck exam­ples of the thor­ough­ly unawe­some. What’s His Big Idea? After grad­u­at­ing from Sheri­dan Col­lege, where he returned and held a pro­fes­sor­ship and taught HR and employ­ment law, Strat­ten worked for sev­er­al big Cana­di­an names, includ­ing Good­will…

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