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New York mobile advertising service Deeplink.me unveils new native ad SDK

Inno­­va­­tion-hun­­gry pros hold­ing media jobs in mobile adver­tis­ing agen­cies have a new weapon to add to their armory in the mobile adver­tis­ing bat­tle­field: the new ad SDK from Deeplink.me has just been launched in beta. The need for deep link­ing Cre­at­ed by Cel­log­ic, which has its US head­quar­ters in New York, it’s the lat­est in a series of deep link­ing tools for mar­keters and devel­op­ers from the com­pa­ny: a soft­ware devel­op­ment kit designed to assist devel­op­ers to route both organ­ic and paid traf­fic to oth­er apps on Cellogic’s retar­get­ing net­work and to receive traf­fic as pay­back. Cellogic’s orig­i­nal aim upon its launch in 2010 was to devel­op Nex­tap, a con­tent dis­cov­ery net­work for mobile. But in so doing it began to fig­ure out that there was a cry­ing need for a deep link­ing ser­vice, too. Which is where Deeplink.me comes in. Launched last May, it pro­vides smarter links to devel­op­ers so that they can guide users to exact­ly the right place with­in an app with one tap, or (if the app isn’t installed on their phones) to a mobile land­ing page, or to the desired web land­ing page if a linked is clicked by non-mobile users. Cellogic’s CEO Ita­mar Weis­brod…

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