Why You Want to Get a Job at Vogue Magazine:
Getting a Job at Vogue Magazine, owned by the Conde Nast Publishing Company, is like getting a daily “brush with Fame”. Anna Wintour, Vogue’s Editor and Chief, is known as the most influential woman in fashion. Working at the magazine is so prestigious Merrill Streep played Anna Wintour in a movie about working at the magazine, The Devil Does Prada, also starring Anne Hathaway as the “fashionless” personal assistant. But in real life a job at Vogue can change your life. Ask Paris Mitchell about that. She landed the job a million women would kill for when she was hired as the assistant to US Vogue design director, Raul Martinez. Now out on her own, today she is constantly in-demand as a stylist and also co-founded online store The Mercantile and clothing line Paris Georgia Basics with pal Georgia Cherrie. The culture of the fashion magazine can be summed up in the qualities that Anna Wintour looks for in an employee: Culture, Confidence, Point of View, Personal Style, High Energy, Ambition, Openness to Color (meaning wearing color) and finally Presentability. Vogue Magazine has a circulation of 220,000 was founded 125 years ago and has been tracking and leading fashion since…
Automated platform iSocket kicks the kerfuffle out of ad-buying and bags $5 million in venture funding
Tech-savvy art directors and hard-nosed account managers alike would concede that if an advertising tech platform can raise a Venture round of $5 million barely five years after its launch, it’s probably got one hell of a product to play with. And that would certainly be true of iSocket, the San Francisco-based startup that has just closed such a deal in a funding round led by Time Warner Investments, bringing its funding total to a hefty $15.1 million (Condé Nast also participated). Soothing the ad-buying headache The more perspicuous art director will recognize that these investors are two of the biggest names in publishing. In a nutshell, iSocket’s primary mission is to let online advertising agencies, brands and buying and planning platforms to connect easily with top publishers to buy advertising, while making it equally easy for publishers to sell their digital ads. This cuts out a good deal of kerfuffle in between, like getting publishers’ sales staff to woo buyers (and manage relationships with them) via email, over the phone or with Excel. Instead of the traditional spreadsheet palaver, which can include as many as 50 separates steps (collecting mockups, making inventories, negotiating optimal ad sizes, formatting, pricing and…
