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Assignment Editor for NBC TV in San Jose -

Tuesday, June 13, 2017

Why You Want to Work at Soundcloud -

Wednesday, May 17, 2017

Why You Want to Work at Moogsoft -

Wednesday, May 10, 2017

Motion Graphics Designer – Making CrossFit Come Alive – Scotts Valley Californina -

Tuesday, May 9, 2017

Nielsen Why You Want to Work at this Digital Transformation Organization -

Wednesday, May 3, 2017

Why a Magic Leap Job Could be for You -

Wednesday, April 26, 2017

Yext Why You Should Work There – Scaling Local Information Globally -

Wednesday, April 19, 2017

Tesla – Why you want to work at Tesla The Future of Cars – 1000 Jobs Available -

Tuesday, April 11, 2017

Why You Want to Work at Tableau – They Help People Actually Understand Their Data -

Wednesday, April 5, 2017

Narrative Science Why You Want to Work Here– Can the Computer Write Stories Better Than You? -

Thursday, March 30, 2017

What can BlockAI and blockchain technology do for you? -

Wednesday, March 29, 2017

Doob 3D Could Replace the Photo Industry with Real-Life Sculptures -

Wednesday, March 29, 2017

Palantir, The Most Secret Company Ever:
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Tuesday, March 21, 2017

Nvidia Makes AI computing possible in Cameras
Why You Should Work There
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Wednesday, March 15, 2017

How fast is this Blockchain thing going to take over? -

Monday, January 30, 2017

Is 360 Video the Future of Media? -

Wednesday, January 18, 2017

How is VNTANA Creating Social Augmented Reality with Hologram Technology? -

Wednesday, January 11, 2017

What Will Making a VR Game While in Virtual Reality be like? -

Wednesday, January 4, 2017

UltraHaptics – Control Everything with Just the Wave of a Hand -

Thursday, December 22, 2016

QVC Lifestyle On Air Program Host National Search -

Friday, December 16, 2016

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Nielsen Why You Want to Work at this Digital Transformation Organization

Nielsen Transforming an Old School Ratings Company into a Digital Superstar - Why You Want to Work at Nielsen

Nielsen is one of the reasons billions of dollars are spent on advertising every year.  Nielsen is the way advertiser’s determine on which media to spend their money.  The media market has changed since Nielsen was founded in 1923 by Arthur C. Nielsen, Sr., who invented an approach to measuring competitive sales results that made the concept of “market share” a practical management tool. Today’s world of advertising is at historic spend levels, but they’re also facing one of the most difficult sea changes ever. In order to more accurately make decisions they need to know what they’ve historically been able to know – who’s watching what, when, and the relation to purchases of the products advertised during said watching. But with the way people view content, and consequently advertising, changing so drastically with multiple screens and time-shifting options, that information is getting harder to pin down. Nielsen deals with Fragmentation and Reliability The answer for many companies such as NBCUniversal is to develop proprietary in-house solutions, but that’s a very incomplete answer. If every company is using proprietary measuring methods, it’s impossible to compare apples to apples. That makes ad buyers nervous, and rightly so. Spending billions of dollars on decisions made…

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ComScore study suggests nearly half of online display ads are unviewed

Professionals holding media jobs in the internet advertising industry were a little flummoxed last year when ComScore published research showing that almost a third of online display ads (31 per cent) never got viewed. But the jobbing business development manager may need to reach for the aspirins again following newer research by the company’s Validated Campaigns Essentials (VCE) service, which suggests that the figure is actually more like 46 per cent. A business development manager’s headache? VCE clients include 22 of the top 25 advertisers in the U.S., amongst them Kellogg Co. and Proctor & Gamble. ComScore’s Chairman, Gian Fulgoni believes that the new figure has been depressed by a change in the service: it’s broadened its data tracking to include “lower tier” sites as well as the usual blue-chip advertisers and premium publishers. At the lower end of the spectrum, he says, in-view rates drop to well below 50 per cent. As any business development manager or search engine marketing specialist can tell you, viewability counts. Aaron Fetters, director of Kellogg’s Insights and Analytics Solutions Center, told Ad Age that when ad viewability improved by 40 per cent, online advertising sales improved by 75 per cent. Curing the headache…

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Study shows CPG advertisers trebled mobile spend in 2012

It is no secret amongst those holding media jobs in the mobile advertising industry that consumer packaged good marketers have been slow to adopt the channel; however, new research by Millennial Media and comScore suggests that this assumption is yesterday’s news. Things are changing fast: CPG advertisers more than trebled their mobile spend in 2012. Emerging trends among CPG marketers If you are looking for media jobs in mobile advertising, it is as well to get wise to the dimensions of this new development. Mobile is being taken up by CPG at a faster rate than any other leading category. Amongst industry verticals, consumer goods ranked at number six, with spending soaring by 235%. CPG advertisers are also much more likely to have awareness as a goal in their mobile campaigns – 46% of them had this goal, the study shows, as compared with just 14% of mobile advertisers in general. This is driving them to use video – their preferred awareness-building medium – very heavily. The study indicates that CPG advertisers are twice as likely to use mobile video as advertisers overall. This is creating a phenomenon in itself. The growth of interest amongst CPG advertisers in digital video…

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The Streaming Video Arbitrage of Online Video

The Streaming Video Arbitrage of Online Video

Would Carl Icahn would be buying up all the Streaming Video if it were a company?  178 million Americans watched 33 billion online content videos in February, while the number of video ad views reached 9.9 billion, according to ComScore Video Metrix. The race is on between paid and free TV…wait what year is this? However while the ad views are exploding the advertising revenue per view is dropping.  Then why have US media companies started to look to online video for future profits? It’s called subscription video on demand. Netflix and Amazon have recently purchased the rights to stream top shows including the CBS hit The Good Wife and The Killing. According to Sanford C. Bernstein SVOD has become a $1.5 billion dollar business for the six largest media companies and is expected to continue growing to $4 billion per year over the next few years.  SVOD revenues represent 1% of aggregate revenue and, due to its gross margins of 85%, 5% of those same companies aggregate operating income. EMarketer estimates advertising spending on online video in 2013 will exceed $4 billion dollars, up 41% from 2012.   Will advertising or subscriptions become the winner? Its cable pay TV…

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Small Business Mobile Ad Spend Set to Increase in Battle for Retail Dollar

eMarketer

72% of small to medium-sized businesses (SMBs) will increase or maintain their spend on mobile phones advertising over the next 12 months and those businesses planning to grow their mobile advertising budgets look set to increase them by as much as 30% in the next year. Almost $2.5 billion was spent on mobile advertising in the US this year – over one third of the global total. This now puts the US well ahead of Japan, previously the biggest market for mobile advertising. According to eMarketer, the US spend sits at $2.4 billion for 2012, up an incredible $1.17 billion on the 2011 figure, and the company predicts those numbers are set to reach double figures by 2014. With such phenomenal growth, small to midsize businesses look set to put more of their marketing budgets on mobile as the battle for the retail dollar hots up. This means anyone thinking of entering the SMB arena would be wise to bring some mobile advertising know-how to the table, and anyone hoping to work for an ad agency might do well to look at those companies with a mobile specialism. Research commissioned by Pontiflex and conducted by Borrell Associates has shown that as the war between the SMBs gets serious, spend on mobile ads looks set to skyrocket as organisations in the sector prepare to go head to…

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