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INTERVIEW: Thinkvine Uses Big Data and Algorithms to Eliminate the People in Test Marketing

Thinkvine Uses Big Data and Algorithms to Eliminate the People in Test Marketing

Dis­rupt­ing mar­ket research and test mar­ket­ing, Thinkvine thinks it has a bet­ter idea that will cost mar­keters and brand man­agers a lot less.  They have devel­oped soft­ware that can sim­u­late how con­sumers will react to new and exist­ing prod­ucts uti­liz­ing a vari­ety of media. Roy Weiss­man inter­views Mark Battaglia about Thinkvine’s mar­ket­ing mix opti­miza­tion soft­ware that is chang­ing mar­ket research for­ev­er. Accord­ing to Mark: “The best way to think of our soft­ware is if you’ve ever played the game Sim City or Ore­gon Trail or one of those oth­er sim­u­la­tion games.  We have a pop­u­la­tion of peo­ple that in terms of their demo­graph­ics and in terms of how they respond to media works just like Amer­i­ca assum­ing this is an Amer­i­can project.  We can do it in any coun­try.  That pop­u­la­tion of Amer­i­ca is just wait­ing for the mar­keter to say I’m going to mar­ket to this group in a cer­tain way and then I’m going to see what they buy as a result of the mar­ket­ing and where they buy it”.  You can lis­ten to the inter­view as well as read it below:   Roy:     My name is Roy Weiss­man from MediaJobs.com and today we’re tak­ing with Mark Battaglia,…

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