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The No BS Guide to Social Media with Jason Falls

As head of dig­i­tal strat­e­gy for Cafe­Press, Jason Falls has some seri­ous social cre­den­tials, but he took a risk pub­lish­ing his first book – The No B*llSh*t Social Media. If you’re in media jobs and you want to cut through the garbage and get to the point, then you’d be wise to fol­low Falls. In pub­lish­ing that fate­ful book, he took on an entire indus­try that was grow­ing up around social media – try­ing show big brands how to suc­cess­ful­ly nav­i­gate the murky waters of online mar­ket­ing, blind­ing them with sci­ence and mak­ing big bucks. But he did it with aplomb – his wit and intel­li­gence got him through and showed the cow­boys for what they real­ly were. He gave busi­ness­es a pre­cious gift – the gift of knowl­edge. Why Did He Write ‘That’ Book? Falls prides him­self on cut­ting to the chase and sim­pli­fy­ing things – it’s one of his strengths and he believes that by sim­pli­fy­ing social for busi­ness­es, he can help them grow their brands. He explains: “I’m from a very small town that con­di­tioned me to always be skep­ti­cal of the big city folks and the lines they were hand­ing me. I’m also a fair­ly sim­ple…

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