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Is it Better to work at Buzzfeed or The New York Times?

Is it Better to work at Buzzfeed or The New York Times?

With over 5 billion views and 80 million website visitors each month Buzzfeed has become the news organization to beat.  However over 75% of those views are due to content being published on other than Buzzfeed properties. Buzzfeed, known for its non-traditional approach to news with articles like “These Are The 11 Most WTF Things Trump Actually Said In A Wall Street Journal Interview” was founded in November 2006 by Jonah Peretti, John S. Johnson III. and Kenneth Lerer, co-founder and chairman of The Huffington Post. With over 18 offices and 1,300 employees Buzzfeed has become a news organization that is changing the way we see news. The biggest problem The New York Times faces is the legacy of being a print newspaper.  The question is does that experience and expertise put them ahead of all the new “news” businesses or behind.  The New York Times website sees 78 unique visitors per month and their video views are not known, although they are utilizing more and more video on their website. As for syndication Buzzfeed has the New York Times beat with 75% of their content being viewed elsewhere.  Again is it better to build the views on your own…

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How Many Ideas Do You Have? BuzzFeed needs a Deputy Editor pronto for the feed!

All about being a part of the buzz? BuzzFeed needs a Deputy Editor pronto for that feed!

BuzzFeed Ideas is seeking a full-time deputy editor to join their growing team in either New York City or Los Angeles offices. If you’re curious BuzzFeed definitely isn’t just a load of lists. It also does news, long-form features and videos.  But since it launched in 2006, BuzzFeed has changed the digital landscape considerably. From regional to national and international media, everyone’s trying to imitate it for one simple reason – what BuzzFeed does really does work. BuzzFeed now has offices all over the world, including London, Mumbai, Sydney and Paris. This position will report to the Executive Editor, Culture and work with her on building on the success of BuzzFeed Ideas. They are looking for an editor with three or more years of experience to help work with a diverse array of freelancers and staffers on personal essays on topics including sex and relationships, race, identity, money and debt, sexuality, aging, mental health, and death and mourning, as well as cultural criticism on a wide range of timely subjects. They’re looking for someone who has edited established writers but is also interested in cultivating new voices, who is a strong line editor but is also a master at restructuring…

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Buzzfeed – to raise its most massive investment yet?

Six months ago, we were reporting on Buzzfeed’s record-breaking profits, as the native advertising/viral content/news site continued relentlessly on its seemingly unstoppable upward trajectory. According to VentureBeat, rumor has it that it’s now considering a fifth funding round which just might be as high as $200 million. You don’t need to be a veteran business development manager to appreciate that when your company inspires that kind of confidence amongst investors, it’s turned into pure gold. A little turbulence The New York startup’s last funding round was back in January 2013, when it raised a comparatively modest $20 million, bringing its total investment at the time to $46.3 million. But savvy business development managers who’ve been following its recent progress carefully will know that it’s maybe oversimplifying things to describe Buzzfeed’s progress simply in terms of plain sailing. Things were looking fabulous back in November last year, when its forays into long-form journalism and its list posts reached an audience of over 130 million unique visitors. Fast-forward to this month, though, and it’s clear that the startup has taken a couple of hefty horse kicks recently. For one thing, when it stopped producing so many interactive quizzes – one of its…

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BuzzFeed, New York’s startup “media company for the social age”, looks set to double its revenues in 2014

Informed social media managers will be aware that New York startup BuzzFeed announced a record profit back in August. And the trend appears to be continuing – the company has recently forecast revenues of around $120m for 2014, double the figure for 2013.3 Even the most battle-hardened social media managers would concede that under the stewardship of its founder and CEO, Jonah Peretti (the same Jonah Peretti who co-founded the Huff Post), BuzzFeed’s progress has been impressive. An advertising magnet? The projection for 2014 is reportedly dependent on the number of advertising deals the startup manages to secure during the year; but in August, a NewsWhip study revealed that the vanguard online publisher had accrued 15.9 million likes, shares and comments on Facebook alone in a single month. Advertisers won’t need much persuading that BuzzFeed is a pretty safe bet for reaching audiences. Big names like Toyota Motor Corp and GEC are already on board. Publishing appealing and engaging news content, quizzes and lists online that are designed for sharing on social media, BuzzFeed has fast become one of New York’s hottest social media startups. People just love sharing its content – and with lists like “The 29 Most Important…

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Is Native Advertising a Cover-Up or Cure for Bad Content?

Is Native Advertising a Cover-Up or Cure for Bad Content

Could Native Advertising be a waste of money? “…you may not want to tell anyone but if my client has a great story to tell or something interesting to say we can get it placed with journalists. If they don’t have anything interesting to say they shouldn’t be making content in the first place” stated Kyle Monson, Content Strategist and Chief Executive of Knock Twice, a NY based PR and Content Agency. Definitely a controversial subject at PaidContent Live, an event sponsored by GigaOM, Native Advertising, sometimes called Brand Advertising,  was despised by Andrew Sullivan, Editor of The Dish, the recently recreated online blog that eschewed advertising to become a totally paid subscription based web publication. Andrew had no problem considering running traditional ad units such as banner ads but his opinion of  Native Advertising was less than enthusiastic: “Native Advertising is an absolute betrayal of the core principles of journalism” According to Wikipedia “Native advertising is a web advertising method in which the advertiser attempts to attract attention by providing valuable content in the context of the user’s experience.” Lewis D’Vorkin, Chief Product Officer of Forbes defines Native Advertising as “marketing messages that are part of the natural flow…

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