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Create 1 Million Meals a Month at Blue Apron

Think you've got what it takes to wear a Blue Apron?

So what company has doubled its sales since early May, you guessed it Blue Apron. Why is that? Humans are lazy! Blue Apron is a company that puts together various meals each week, and sends the perfect portions of each ingredient to users for their own cooking and learning pleasure. This company has managed to raise $58 million in investor money and announced that it has surpassed 1 million meals/month. At $10/meal, that puts Blue Apron’s yearly revenue run rate at $120 million. Blue Apron launched a new e-commerce site and just opened this super huge warehouse in New Jersey of all places to do their fulfillment. CEO Matt Salzberg loves to cook. Yet, trips to his local supermarket left him disappointed – where were the fresh ingredients, fresh produce that just begged to be eaten? And so, Blue Apron was born. Salzberg states “the only thing we currently sell on the website, that isn’t food, is our seasonal cookbook,… people love them, and what we’ve learned is that Blue Apron is integrated into our customers daily lives as a brand they engage with and trust, and they want to buy things from us.” Blue Apron is creating an environment…

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New York ecommerce startup Blue Apron takes food delivery to new heights

It’s official: as previously predicted here, New York ecommerce startup Blue Apron has just successfully closed a $50 million Series C round led by Stripes Group. For those ecommerce analysts out there who might not yet have heard of it, Blue Apron is a food delivery service specializing in fresh ingredients and enticing recipes.  Between its launch in 2012 and March this year, its monthly total of food servings has soared to 500,000. Steaming forward Given that that total was just 100,000 per month in August 2013, you don’t have to be a whizz kid of an ecommerce analyst to figure out that it’s enjoyed some pretty spectacular growth. Its revenue run rate has topped $60 million and, just prior to the Series C round, it was valued at just south of $500 million. Blue Apron’s pre-order structure allows it to work out exactly how much food it’s going to need to order, so it radically cuts back on waste (customers pre-order a week of meals). And, for another, it has the ability to or order at bulk with the sizable wholesale discount that goes with it. Although meals are priced at $10 a time per person (they’re usually ordered…

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The rise and rise of gourmet cook-at-home meal-kit subscription service Blue Apron

Busy e-commerce managers, like everyone after hard day’s work, need to eat when they arrive home quaking with hunger. However, deciding what to cook can be a drag, especially if you need to go back out to the grocery store to fetch that all-important garam masala or turmeric. New York e-commerce startup Blue Apron is taking the strain out of home cooking for busy professionals with its subscription delivery service of mouthwatering meal kits that top chefs would approve of. Every e-commerce manager’s dream  According to Fortune, the startup, which launched in 2012, is about to close a Series C round estimated to be between $40million and $50million, and a $500million valuation. It’s got some competition, to be sure (New York neighbor Plated being one), but it seems to be getting a lot right. While some rivals, like Los Angeles-based PopUp Pantry, have gone to the wall, Blue Apron is going from strength to strength. At the end of March, it announced it was serving half a million meals per month – way up from the 100,000 per month it was delivering in August last year. At $10 per meal, that translates into a revenue run rate of $60 million….

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