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How fast is this Blockchain thing going to take over?

How fast is this Blockchain thing going to take over?

Well that was fast, rel­a­tive­ly speak­ing, we’re talk­ing about Blockchain of course. Ever since Bit­coin hit the scene a few years ago there has been mas­sive skep­ti­cism and con­cern over the use of cryp­­to-cur­ren­­cy, pri­mar­i­ly by gov­ern­ments and mul­ti-nation­al busi­ness­es that fear the loss of con­trol to the pub­lic. Of course the Mil­len­ni­al gen­er­a­tion has embraced this new fron­tier fair­ly whole-heart­ed­­ly, with 92% of them firm­ly express­ing their dis­trust of banks accord­ing to an ear­ly 2016 white paper pub­lished by Face­book IQ. While many peo­ple in the gen­er­al pub­lic still don’t real­ly under­stand what Bit­coin or cryp­­to-cur­ren­­cy is, or the tech­nol­o­gy behind it. But sud­den­ly major cor­po­ra­tions are embrac­ing blockchain tech­nol­o­gy at a record pace, not nec­es­sar­i­ly for cur­ren­cy relat­ed issues but for oth­er appli­ca­tions which can great­ly ben­e­fit from the supe­ri­or track­ing abil­i­ties it enables. Sur­vey Says Nor­mal­ly an inter­net-based sur­vey has about as much of a chance at being cred­i­ble as a polling orga­ni­za­tion dur­ing the 2016 pres­i­den­tial elec­tion cycle (zing! ouch!). How­ev­er, when that sur­vey is done by Deloitte one tends to give it the ben­e­fit of the doubt to some extent. The sur­vey in ques­tion found that 12% of big busi­ness­es, defined as a busi­ness with at least $500 mil­lion in…

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What can BlockAI and blockchain technology do for you?

What can BlockAI and the blockchain do for you?

Blockchain tech­nol­o­gy will change your life.  But how you ask? When I was younger I played in sev­er­al bands, and in some we wrote our own music. My longest run­ning and most suc­cess­ful ven­ture (which con­sist­ed of two record­ed albums and most­ly free beer for pay­ment from the clubs we played) was with sev­er­al of my clos­est child­hood friends, one of whom wrote all of our music. When he want­ed to ensure that his intel­lec­tu­al prop­er­ty (the songs) were pro­tect­ed, he would mail them to him­self and then save them unopened just in case. The fact that they were post­marked by the US postal ser­vice, if unopened, served as an inex­pen­sive way to pro­vide proof that he had actu­al­ly cre­at­ed them at a cer­tain time. So if years down the road he sud­den­ly heard his song play­ing on the radio but it was­n’t him per­form­ing it, he could just pull out the post­marked pack­age and head to a lawyer. Today artis­tic cre­ations are most­ly dig­i­tal, so hav­ing proof of cre­ation is more dif­fi­cult. Any­one can fake a time stamp on an image, after all. Unless, of course, that time stamp is in the blockchain. If you’re unfa­mil­iar with blockchain tech­nol­o­gy, it’s the per­ma­nent,…

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This Guy’s Solution for solving Programmatic Advertising Back End Automation Will Blow Your Mind

Programmatic Advertising and the Blockchain

Josh Engroff @jengroff the Chief Dig­i­tal Offi­cer of @themediakitchen has pre­sent­ed a tru­ly inno­v­a­tive way to solve the cur­rent tedious back end issues for billing and record keep­ing for Pro­gram­mat­ic adver­tis­ing.  Use the Blockchain.  We’ve cov­ered Blockchain Tech­nol­o­gy before on MediaJobs.com but this is the first time I have heard it applied to Ad Tech­nol­o­gy. Josh states that the use of the Blockchain would “1), improve pro­gram­mat­ic adver­tis­ing effi­cien­cy, and 2) evolve sta­t­ic busi­ness mod­els.”  Pro­gram­mat­ic adver­tis­ing has done a great job min­i­miz­ing the inef­fi­cien­cies of the media buy­ing and place­ment process (ie: place­ment, speed­ing exe­cu­tion) as well as now pro­vides an amaz­ing array of data nev­er before avail­able in one place. How­ev­er when it comes to the back­end, Engroff states that “The process by which pay­ments are set­tled between par­ties in these trans­ac­tions – brands, agen­cies, and media com­pa­nies – has not evolved in decades. I’s is still a labo­ri­ous process requir­ing invoic­es, accounts payable and receiv­able, pay­ment terms (30, 45, 60?) and many, many peo­ple.”  We’ve all heard of Bit­coin but most do not real­ize that Bit­coin is pow­ered by the Blockchain, which is a dis­trib­uted data­base of data records.  It’s this approach to man­ag­ing all the back…

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Blockchain technology makes Priceless Art thanks to Ascribe.

Priceless Art thanks to Ascribe and Blockchain technology

So we’ve touched upon this new and strange idea about dig­i­tal scarci­ty in the past with a com­pa­ny called Neon­mob. It turns out anoth­er com­pa­ny, a recent­ly fund­ed start-up called Ascribe allows writ­ers and artists to make unique copies of their work that can be bought and sold. The con­cept is it can­not be dupli­cat­ed because of blockchain tech­nol­o­gy. Bruce Pon, Trent McConaghy, and Masha McConaghy have a his­to­ry in bank­ing, hard­ware, and cura­tion and have found­ed this com­pa­ny which has recent­ly raised $2 mil­lion in seed from Early­bird Ven­ture Cap­i­tal, Free­lands Ven­tures, Dig­i­tal Cur­ren­cy Group, and var­i­ous angels. Giv­en the impor­tance of IP and dig­i­tal per­ma­nence Ascribe seems like a fas­ci­nat­ing idea. The com­pa­ny stakes itself as a “notary and time­stamp for intel­lec­tu­al prop­er­ty and cre­ative works.” Which basi­cal­ly means if you claim it as an orig­i­nal and upload into the soft­ware, then it is. You can even down­load a cer­tifi­cate of authen­tic­i­ty, with it you can track where on the inter­net that image is trav­el­ing. You can loan it out to peo­ple or even trans­fer it to anoth­er user. You could even make anoth­er copy your­self and send it about, but Ascribe would know about it. Using blockchain…

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What is Digital Scarcity and how does that benefit NeonMob?

What is Digital Scarcity and how does that benefit NeonMob?

How on Earth did a com­pa­ny like Neon­Mob sell 4.8 mil­lion pieces of dig­i­tal art since launch­ing in 2012? They must have found a gim­mick that works because so far they’ve raised a total of $2million dol­lars in seed fund­ing from investors. Oh and get this, the guy who invent­ed the hash­tag back in 2007, Chris Messi­na is leav­ing Google after more than three and a half years to join this com­pa­ny. So what is it about Neon Mob that made Messi­na become this San Fran­cis­co Company’s head of com­mu­ni­ty and growth? Dig­i­tal Art is a grow­ing indus­try and the fact is that there are so many images avail­able on the web that try­ing to make mon­ey on it is very dif­fi­cult, so Neon­Mob (jobs st Neon­Mob) is look­ing to make it so that an image avail­able online is unique and wor­thy of being col­lect­ed. How is this done? You have to cre­ate the idea of scarci­ty, that that image is lim­it­ed in acces­si­bil­i­ty. The com­pa­ny offers a myr­i­ad of tools and fea­tures that the artist can apply to their works to help them build col­lec­tions. Then if a cus­tomer wants to buy the col­lec­tion they can. The artist deter­mines…

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