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Birchbox head skywards with new marketing and international expansion plans after raising $60 million

Ecommerce analysts who’ve been reading the marketing runes over the years will know that the rage for peddling “things in a box” kicked off in a big way a couple of years ago and then fizzled. Many of the ideas – sex toys in boxes, booze in boxes, razors in boxes – turned out to be fads with little longevity. But a few things-in-boxes ideas have gone from strength to strength, proving much more durable. And Birchbox, purveyor of monthly subscription boxes of beauty samples and one of the most successful ecommerce startups in New York, is definitely among them. Success in a box It doesn’t take a genius ecommerce analyst to appreciate that if a startup successfully raises $60 million in Series B, as Birchbox has just done, it’s convinced some astute investors that it’s got a honey of a business model. Attracting 800,000 subscribers in three-and-a-half years and generating $90 million in annual sales probably had something to do with it. Add to that the fact that the full-size versions of its products that it sells on its ecommerce site now account for an extra 30 percent of its revenue, and the annual total rises to $125 million….

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BarkBox, the BirchBox for dogs, adds two new innovations to keep its subscribers delighted

Manhattan-based startup BarkBox – the BirchBox for pooches – has announced two new initiatives which seem guaranteed to keep its burgeoning popularity amongst dog owners heading safely skyward. While most e-commerce analysts can testify that many online vendors have augmented their internet sales with pop-up shops (Bonobos and Warby Parker among them), BarkBox is imaginatively innovating its online presence to keep its subscribers firmly hooked. Doggie subscriptions Over the last couple of weeks, it’s launched “PuppyFeed” (a photo-sharing forum that lets subscribers post adorable photos of their adorable puppies) and a new iPhone app which, unlike the main online site, lets users buy individual items rather than just the pre-packaged boxes of dog-goodies. It also lets them rate or revise items already in their boxes, as well as giving them access to BarkBox news to read and letting them buy BarkBox gift subscriptions. Even the most worldly-wise ecommerce analyst would concede that these are pretty clever enticements. CEO and founder Matt Meeker (who co-founded Meetup.com and Wee Web) set BarkBox up in 2011 and openly declares that, as someone who shares a little bit of doggie obsession with millions of Americans, he believed a subscription-based model for dog gifts would…

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New York ecommerce startup Birchbox is literally heading for the clouds

Manhattan startup Birchbox has proven in its first two years of existence that a subscription-based e-commerce model can really work. And now, innovation-seeking e-commerce analysts will be interested to hear, it’s taking to the clouds. Literally. Subscription to beauty discovery  The idea behind the company came from two Harvard Business School classmates, co-founders Katie Beauchamp and Hayley Barna, who launched Birchbox in 2011 and are now also its co-CEOs. Basically, for a monthly fee of $10, the startup supplies women with an attractively-designed pink box filled with sample-sized accessories and cosmetics. Just so that men don’t miss out, there’s a subscription service for them too, although their box of samples doesn’t come in pink. But it does contain manly products like hair pomades, travel-sized bottles of plant face oil and eye creams. As Ms. Beauchamp explains: “The way it works is you sign up give us your profile information like who you are what you look like what your preferences are and then you receive a surprise box of samples once a month. It’s tailored for you and then we send you info to learn how to use products and when you find something you love—you can buy it at…

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