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Roberts Communications: blending human insights with high tech knowledge

Young busi­ness devel­op­ment man­agers who have grown up in the dig­i­tal age might know a good deal about the best tech­nol­o­gy for dri­ving online adver­tis­ing sales, but do they know about the unique human insights that appeal to prospec­tive cus­tomers’ heads and hearts? A Rochester agency which began life when “dig­i­tal” meant some­thing you did with your metacarpals knows a thing or three about both. Unique human insights Roberts Com­mu­ni­ca­tions began life in Man­hat­tan in 1971, before mov­ing upstate to Rochester and even­tu­al­ly set­tling on the High Falls site that has been its home since 1995. And for busi­ness devel­op­ment man­agers who like the notion of fus­ing high tech with human insights, the agency’s watch­word is “Cus­tomer­Think”. If that’s left our busi­ness devel­op­ment man­ag­er feel­ing as baf­fled as she is intrigued, Roberts defines it as uncov­er­ing “unique human insights” to pro­duce the adver­tis­ing mes­sages that’ll have the great­est impact because they’re based on a deep under­stand­ing of what goes on inside cus­tomers’ heads and hearts. Essen­tial­ly, the agency directs its cre­ative juices into link­ing the right con­sumer with the right prod­uct at the right moment. As any­one who’s held media jobs in inter­net adver­tis­ing for any length of time will…

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