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Meet Stash, the app that simplifies buying beauty products

After more than two thousand beta testers played with it for a year, New York’s fledgling ecommerce company Stash has finally unveiled its iOS app for taking the bother out of buying beauty products. E-commerce analysts in search of a new business model in the crowded beauty products space might do well to take a closer look at what this app has to offer. Professional recommendations For one thing, it’s not attempting to emulate Birchbox, which is a subscription service for various beauty delights, and neither is it attempting to tread the path of ecommerce firms like Julep, with a heavy emphasis on social recommendations. No; Stash offers users recommendations for products as evaluated by influential experts writing about them in top fashion and beauty magazines, blogs and websites. These product-endorsing editorial outlets include big names like Vogue, Glamor and W; by scouring the web for the best offers, it provides listings of the best products at the lowest prices, too. MIT alum Sid Henderson hatched the idea behind Stash out of his own frustration and displeasure while shopping in drugstores. But it was Sid’s fellow co-founder Veronica Gledhill who thought Stash could do much more by offering trusted product…

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