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Bark & Co builds out the pooch lover’s market

NYC’s Bark & Co, the dog-lover’s ecom­merce tech com­pa­ny, has just net­ted a cool $15 mil­lion in Series B led by Resolute.vc. Ecom­merce ana­lysts whose minds are turn­ing to New York’s dog­gie treat sub­scrip­tion ser­vice Bark­Box are, so to speak, bark­ing up the right tree: Bark & Co came into being as a result of the aston­ish­ing suc­cess of “the box”. It seems as though canine lovers are a pop­u­lous breed: so great has been the suc­cess of Bark­Box that Bark & Co recent­ly launched a new vet care-on-demand ser­vice, Bark­Care, as well as a new con­tent por­tal apt­ly named “The Bark Post”. Ser­vices for dog­gie lovers The lat­ter attract­ed 1 mil­lion vis­its in Decem­ber last year but by June that num­ber had sky­rock­et­ed to 10.5 mil­lion. It doesn’t take a genius ecom­merce ana­lyst to fig­ure out that there’s a big dog-lov­ing mar­ket out there, and Bark & Co intend to cor­ner it. In addi­tion to Bark­Box, Bark­Care and the Bark Post, the com­pa­ny has also just intro­duced a new mobile app, Bark­Bud­dy, which it describes as “Tin­der for dogs.” Users sim­ply swipe left or right to indi­cate whether or not they love the dog­gie images post­ed there. There­upon, they‘re…

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BarkBox, the BirchBox for dogs, adds two new innovations to keep its subscribers delighted

Man­hat­­tan-based start­up Bark­Box – the Birch­Box for pooches – has announced two new ini­tia­tives which seem guar­an­teed to keep its bur­geon­ing pop­u­lar­i­ty amongst dog own­ers head­ing safe­ly sky­ward. While most e‑commerce ana­lysts can tes­ti­fy that many online ven­dors have aug­ment­ed their inter­net sales with pop-up shops (Bono­bos and War­by Park­er among them), Bark­Box is imag­i­na­tive­ly inno­vat­ing its online pres­ence to keep its sub­scribers firm­ly hooked. Dog­gie sub­scrip­tions Over the last cou­ple of weeks, it’s launched “Pup­pyFeed” (a pho­­to-shar­ing forum that lets sub­scribers post adorable pho­tos of their adorable pup­pies) and a new iPhone app which, unlike the main online site, lets users buy indi­vid­ual items rather than just the pre-pack­­aged box­es of dog-good­ies. It also lets them rate or revise items already in their box­es, as well as giv­ing them access to Bark­Box news to read and let­ting them buy Bark­Box gift sub­scrip­tions. Even the most world­­ly-wise ecom­merce ana­lyst would con­cede that these are pret­ty clever entice­ments. CEO and founder Matt Meek­er (who co-found­ed Meetup.com and Wee Web) set Bark­Box up in 2011 and open­ly declares that, as some­one who shares a lit­tle bit of dog­gie obses­sion with mil­lions of Amer­i­cans, he believed a sub­­scrip­­tion-based mod­el for dog gifts would…

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