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Bark & Co Tech Business Driven by the Dogs

Bark & Co acquired $15 mil­lion in Series B fund­ing and is show­ing the world just how pow­er­ful dogs can be in the tech world. Dri­ven large­ly by the suc­cess of the com­pa­ny’s Bark­Box, a sub­scrip­tion ser­vice which deliv­ers dog treats to the homes of mem­bers, Bark & Co. has been cash-flow pos­i­tive since the fourth quar­ter of 2013. An inside round con­sist­ing of Vast Ven­tures, Ber­tels­mann Dig­i­tal Media Invest­ments, Slow Ven­tures, Daher Cap­i­tal, CAA, Lerer Ven­tures, RRE, Box­Group and Resolute.vc raised   $10 mil­lion for the dog-dri­ven com­pa­ny, while anoth­er five was financed from City Nation­al Bank. Attract­ing Pet Own­ers The Bark­box  busi­ness mod­el is built around e‑commerce and online sub­scrip­tion plans, offer­ing users a box of dog treats and toys each month whose con­tents are depen­dent upon the size of the dog and the sub­scrip­tion tier of the user. Sub­scriber reten­tion is well over 90%, and 75% of users will com­mit to a longer-term plan after join­ing. Bark & Co. is also unique­ly placed to cash in on ris­ing fears among pet own­ers of dog treats sourced from Chi­nese man­u­fac­tur­ers, as high­­­ly-pub­­li­­cized pet deaths attrib­uted to Chi­nese treats gain more media atten­tion. Bark­Box treats and chews are sourced from areas…

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Bark & Co builds out the pooch lover’s market

NYC’s Bark & Co, the dog-lover’s ecom­merce tech com­pa­ny, has just net­ted a cool $15 mil­lion in Series B led by Resolute.vc. Ecom­merce ana­lysts whose minds are turn­ing to New York’s dog­gie treat sub­scrip­tion ser­vice Bark­Box are, so to speak, bark­ing up the right tree: Bark & Co came into being as a result of the aston­ish­ing suc­cess of “the box”. It seems as though canine lovers are a pop­u­lous breed: so great has been the suc­cess of Bark­Box that Bark & Co recent­ly launched a new vet care-on-demand ser­vice, Bark­Care, as well as a new con­tent por­tal apt­ly named “The Bark Post”. Ser­vices for dog­gie lovers The lat­ter attract­ed 1 mil­lion vis­its in Decem­ber last year but by June that num­ber had sky­rock­et­ed to 10.5 mil­lion. It doesn’t take a genius ecom­merce ana­lyst to fig­ure out that there’s a big dog-lov­ing mar­ket out there, and Bark & Co intend to cor­ner it. In addi­tion to Bark­Box, Bark­Care and the Bark Post, the com­pa­ny has also just intro­duced a new mobile app, Bark­Bud­dy, which it describes as “Tin­der for dogs.” Users sim­ply swipe left or right to indi­cate whether or not they love the dog­gie images post­ed there. There­upon, they‘re…

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