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Disney Research on Augmented Reality Demand you Color Within the Lines

Disney Research on Augmented Reality Demand you Color Within the Lines

That good ol’ company Disney is always on the forefront of doing something cool. Earlier this month we spoke about their using Li-Fi (Read Li-Fi article here). Now they’re working with AR for kids who like to color in books. Why, you might ask? Because they’ve figure out how to turn 2D flat colored images and transform them into 3D characters that you can manipulate. So it takes the image of the character in the coloring book and maps the colors applied by the user to a pre-made 3D animation of the character. So a child begins coloring the characters, the character itself comes to life before your very eyes – that is, with the help of an AR app on any given device. Essentially, as the child draws and colors, the Disney character then springs to life in real-time like magic. Disney (jobs at Disney) believes that technologies such as AR could help re-ignite their innate drive at being creative by integrating the technology with coloring books. By providing a bridge between real-world activities and digital enhancements, Disney hopes the mind of child could equally be enhanced in tandem. “[C]hildren spend an increasing amount of time passively consuming content…

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Agencies vie to dream up lucrative uses for Google Glasses

Agencies vie to dream up lucrative uses for Google Glasses

Art directors and other creatives in online advertising agencies have been rising to a new challenge: think up some enticing new ways of using Google Glasses. If Google CEO Larry Page liked the idea, he would award the lucky innovators a pair of the eagerly anticipated Glasses. An art director’s challenge  On a more serious note, the search leviathan is adamant that it doesn’t want display ads on the device, an embargo which is exercising the minds of art directors, copywriters and account managers far and wide. Just how can this technology be used in marketing? One possibility hinted at by Google at the recent I/O conference was the development of branded apps – a number of media outlets and social networks like CNN, Elle, Facebook, Tumblr, Twitter and Evernote are already reported to be building them. According to Ad Age, the challenge for agencies was succinctly summed up by Razorfish CTO Ray Velez, “We need to figure out how to make a digital experience on Glass that’s not an ad.” Velez believes that Glass can be used to encourage interactions between a brand’s community members. But much is up in the air at present – Google itself isn’t clear…

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Can the Weatherman Predict the Next Election?

Wanting some of the $9.8 billion pie–estimated 2012 campaign spending–The Weather Channel has partnered with Jumptap to offer mobile ads. Through The Weather Channel mobile app, political candidates will be able to have targeted ads appear on the devices of more than 30 million TWC users–roughly 10 percent of the U.S. population– across the nation. The partnership was announced on July 31, 2012, just as candidates begin stepping-up their ad spending. Jumptap, the industry leader in targeted mobile advertising, is able to offer unique targeting capabilities, making the best use of the candidate’s ad budget. This new step in mobile advertising is expected to be a successful one as campaign ads are typically most effective during news and weather reports says Paran Joharchief marketing officer at Jumptap. One of the best weather apps, according to CNet writer Jason Parker,the app alerts users to updates throughout the day which in turn prompts users to open the app and check the forecast. With such repeated use, it’s a great advertising platform. The ads will run based on the ZIP code that users enter when they register their device. For iPhone and Android users, the user’s latitudinal and longitudinal coordinates can be accessed…

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Mobile Advertising vs. Mobile Apps – Where Should I Work?

With over 30 percent of Americans owning Smartphone’s, Mobile advertising is a nascent and fast growing opportunity, according to Business Insider. Mobile advertising is a type of advertising displayed on phones or other mobile devices such as iPads. There are several different types of advertising such as text, graphic images as well as animated ads. Furthermore, 50 percent of all purchases are preceded by an Internet search and more than $1 billion is spent on mobile advertising each year. This number is expected to reach $4.39 billion by 2015 which means working in mobile advertising or digital media jobs is likely a good idea since the industry seems to be growing. Another industry that you can work in is the development of mobile apps. Mobile apps, formerly referred to as mobile applications, are software devices for handheld devices such as smartphones and tablets. This might include a game or an application to help you find a local restaurant, keep track of your expenses or track how many steps you walk each day. It takes times to learn how to develop mobile apps, but income can be lucrative if you become a talented developer. This is because you can sell the…

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