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Global mobile advertising revenue skyrockets by 83 percent (and the US does even better)

Mobile adver­tis­ing rev­enue enjoyed stratos­pher­ic glob­al growth in 2012, soar­ing by 82.8 per­cent to hit $8.9 bil­lion, accord­ing to new data released by the Inter­ac­tive Adver­tis­ing Bureau Mobile Mar­ket­ing Cen­ter for Excel­lence, IAB Europe and HIS. The hard work of every­one hold­ing media jobs in the US mobile adver­tis­ing indus­try paid espe­cial­ly rich div­i­dends in 2012. The growth in U.S. rev­enue out­strip­ping the glob­al aver­age at 111 per­cent, tak­ing the nation­al total to $3.5 bil­lion. That’s a hand­some 39.8 per­cent of the glob­al fig­ure. The VP and Gen­er­al Man­ag­er of the IAB’s Mobile Mar­ket­ing Cen­ter of Excel­lence, Anna Bager, said, “Mobile is com­ing into its own as a pow­er­house adver­tis­ing medi­um. Today’s adver­tis­ing is hap­pen­ing in a world where ad cam­paigns can be planned and bought across glob­al net­works on mul­ti­ple media, but the mas­sive and con­tin­u­ing accel­er­a­tion of mobile’s inter­na­tion­al impact pro­vides new and excit­ing fron­tiers for con­tent and com­mu­ni­ca­tion.” Search is top of the tree The lion’s share of glob­al mobile adver­tis­ing rev­enue was gen­er­at­ed by search, at 52.8 per­cent. Indus­try expert Chetan Shar­ma isn’t sur­prised. Peo­ple use their mobile devices to “look for stuff”, he said. Mobile dis­play ads came in sec­ond at 37.8 per­cent and mes­sag­ing…

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