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Tag Archives: Advertising

UK based AR advertising startup Blippar marks one year of successful business in the US

The UK-based aug­­men­t­ed-real­i­­ty adver­tis­ing start­up ‘Blip­par’, which was launched in 2011, has just cel­e­brat­ed its first anniver­sary in the U.S. – and it’ll excite the inter­est of inno­­va­­tion-hun­­gry art direc­tors and account man­agers work­ing in tra­di­tion­al adver­tis­ing agen­cies. The startup’s total of 3 mil­lion users

Is open innovation the future of advertising?

Two indus­try experts have shared their views about the future of adver­tis­ing in a blog fea­tured in the Har­vard Busi­ness Review — and their ideas make for “dis­rup­tive read­ing” for any art direc­tor or account man­ag­er with an eye for inno­va­tion. John Win­sor, CEO of