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Nielsen Why You Want to Work at this Digital Transformation Organization -

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Is 360 Video the Future of Media? -

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Seattle Area Advertising Sales Manager Wanted

Seattle Area Advertising Sales Manager Wanted

If you have a successful track record of selling advertising and are ready for the next step then you may want to consider this Advertising Sales Manager job at The Renton Reporter, a division of Sound Publishing, in Renton Washington. Renton is a suburb of Seattle and has a population that exceeds 95,000. The Renton Reporter, a division of Sound Publishing, Inc. is seeking a dynamic and motivated Advertising Sales Manager.   7 Things You Probably Don’t Know about Renton Washington: Home of the Seattle Seahawks Football Team Clint Eastwood was a lifeguard here: During the summer of 1953 Clint Eastwood was a lifeguard at Renton’s Kennydale Beach. IKEA makes it Washington State home here – Renton has the only IKEA in the state Legendary guitarist Jimmy Hendrix is buried here. Home of the Rubber Ducky Derby Seattle International Film Festival is hosted every year at the IKEA Performing Arts Center Boeing is headquartered in Renton. Who is the Ideal Advertising Sales Manager Candidate for this Job? The right individual will be a highly organized, responsible, self-motivated, customer-comes-first problem solver who thrives in an exciting, hectic, fast-paced sales environment and can balance a variety of responsibilities. He or she will…

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How do you turn $77 million in advertising revenues into $3 billion dollars?

Why Publishers Should Ditch Advertising

Publishers are leaving billions of dollars on the table by focusing on advertising as their primary revenue source.  In reality advertising revenue should be the last channel of revenue they rely on. With words like view ability, fill rate and Ad blockers (the really bad word) the advertising eco system has become a mine field with many obstacles to overcome. In a July 2014 study by Google the search engine giant determined that the average website’s ad view ability is 50.2%.  That means half of the average publisher’s ads are not seen and do not earn any income for the publisher. With the steep growth of Programmatic ad buying site specific purchases are becoming rarer for traditional ad units.  Advertisers are purchasing audiences using behavioral data and are matching that to the cheapest inventory they can find to cherry pick the best audience for their product. So CNN gets a low ball ad buy and the advertiser only buys the ads viewed by the optimal prospects for their products.  If a Publisher can attract a premium audience perhaps they can maximize their ad revenue.  But even the most premium Publishers (ie: Wall Street Journal, Time Inc., Vogue etc) cannot consistently attract…

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Advertising Sales – Los Angeles or New York

advertising sales job

Advertising Sales people looking for their next challenge may want to consider selling this new cutting edge product.  Its a patent pending marketing innovation and you will have the opportunity build the business. Different Drummer (www.differentdrummer.com) is a premiere marketing agency with offices in LA, NYC and Nashville. We specialize in audience mobilization and alternative campaign architecture across all platforms: social, media outreach, digital, print, shopper, experiential, etc. In the last year we coordinated marketing campaigns for the movies 12 Years a Slave, Frozen and The Hunger Games.  Job Description: We’re seeking a transparent strategic thinker with ad sales experience to promote and sell a new patent-pending marketing product, SEATCAPS (www.seatcaps.com), to local and national advertisers. Strong presentation skills in person and over the phone are a must. You are someone who thinks creatively to put together unique campaigns. You would be contracted as an independent sales and marketing partner. We’ll provide marketing assets and are seeking a self-motivated go-getter to build relationships, research and close deals. This is a commission only position of up to 20% with an opportunity to receive a salary once we meet specific financial goals. Responsibilities: Build strong relationships with advertisers, sponsors or co-marketing partners…

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