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Techcrunch Interviews: Infinite Analytics Can they Predict What you Will Buy Next? -

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Seattle Area Advertising Sales Manager Wanted

Seattle Area Advertising Sales Manager Wanted

If you have a successful track record of selling advertising and are ready for the next step then you may want to consider this Advertising Sales Manager job at The Renton Reporter, a division of Sound Publishing, in Renton Washington. Renton is a suburb of Seattle and has a population that exceeds 95,000. The Renton Reporter, a division of Sound Publishing, Inc. is seeking a dynamic and motivated Advertising Sales Manager.   7 Things You Probably Don’t Know about Renton Washington: Home of the Seattle Seahawks Football Team Clint Eastwood was a lifeguard here: During the summer of 1953 Clint Eastwood was a lifeguard at Renton’s Kennydale Beach. IKEA makes it Washington State home here – Renton has the only IKEA in the state Legendary guitarist Jimmy Hendrix is buried here. Home of the Rubber Ducky Derby Seattle International Film Festival is hosted every year at the IKEA Performing Arts Center Boeing is headquartered in Renton. Who is the Ideal Advertising Sales Manager Candidate for this Job? The right individual will be a highly organized, responsible, self-motivated, customer-comes-first problem solver who thrives in an exciting, hectic, fast-paced sales environment and can balance a variety of responsibilities. He or she will…

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Revamped Bing sets its sights on Google with Pepsi Challenge style campaign

Microsoft’s search engine, Bing, is taking bold steps to lose its status as Google’s less sophisticated little brother with a new campaign called “Bing it On.” If successful, online advertising sales could benefit from a search engine to rival Google for accuracy and relevance. A mountain to climb? So, what can the forward-looking search engine marketing specialist, business development manager and adverting sales manager glean from the new campaign?  “Bing it On” borrows from Pepsi’s famous blind taste challenges during the ‘70s and ’80s and presents side-by-side search results for five search queries, pitting Bing against Google.  Searchers then choose which results are best and which are a draw.  So far, Microsoft claims, the results of its own blind trials are in its favor by 2 to 1. Breaking the “Google habit” is going to involve a formidable struggle. Google commands a thundering 66.8 percent of the search market, with growth of 1.8 per cent since Bing made its first appearance in June 2010.  This compares to Bing’s still feeble 15.8 percent, virtually all of which has been gained from Microsoft partner Yahoo. Playing the long game Despite the relatively small gains, some industry insiders believe Bing it On is…

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